Responsibilities of Marketing Function - Cadbury

TASK 1

P1 Major roles and responsibilities of marketing function

Marketing plays an important role in order to develop awareness about products and services at market place. There are different types of communication channel adopted by firms by which they can easily promote their products at market areas and customers can purchase them thus enhancing their sales volume. The marketing department should perform all their roles and responsibilities in effective and planned manner as it results in growth and success of business and they will easily enhance their sales index. Major roles of marketing department are products, price, promotion of goods, selling, distribution through different channels, information system, financing and these are evaluated below as:

Product: These are described as those factors which are tangible by nature every business is focused towards manufacturing products and they are selling it to their targeted customers thus satisfying their needs and wants and enhancing their sales index. In order to attract large number of customers firms offer different types of discounts in order to gain attention and retain them for long time durations. There should be alteration made in the products according to need and wants of customers so as to establish strong image at market place. The marketing manager is having the responsibility in order to carry out research and development activities so they can easily analyse trends at market and accordingly they can offer products to customers. There are also factors identified which are influencing customers in order to buy customers products such as discounts, buy one get one free etc. Manager who has the marketing responsibility also analyse trends, behavior and attitude of people so they can sell products to their potential customers. Cadbury is having the responsibility in order to achieve the sales target and achieve higher market shares by selling their products to their potential customers.

Financing: This factor is described as the blood cell of every business organization as they are having the major responsibility in order to arrange funds for executing all promotional activities so that company can establish strong images at market places. There should be plans developed in order to make proper analyse of the available funds and divide them according to activities so that firms will not face any type of difficulty while executing promotional activities. If there is proper evaluation of all activities then Manager can easily conduct different promotional campaigns in order to attract customers and expand there business operations all around the globe. Cadbury have develop plans and they are assigning funds to different departments in order to achieve efficiencies in their operations.

Pricing: Price is the most important factor for all business organization as it helps in attracting customers so they will buy their products thus enhancing their sales index. Price is described as those aspect in which seller sold their goods to the customers in exchange of monetary values. Marketing manger should analyse all the factors and then he should decide the final price of the product because this is the vital factor for each firms in order to increase footfalls of customers. Cadbury have executed economical pricing for their products in order to capture attention of customers and they will be influenced in order to buy the products (Baker and Magnini, 2016). There should be proper analysis of the pricing strategies which are adopted by the competitors as this is the most important factor which helps in retaining loyal customers who will buy their products. All these factors are beneficial in order to set right prices of the products which results in gaining attention of customers and achieve competitive advantages.

Management and Information System: In this modern era needs and wants of customers are constantly changing at market place thus the most vital factor is linked with anlysing the trends at market place and according manufacture their products which helps in satisfying needs and wants of customers. There are different types of research and development activities carried out which are beneficial in order to understand needs and wants of customers so they can be attracted towards the products which are offered by firms. The information systems are helpful for firms in order to collect information, analyze them and store the data collected of customers at safe place so they can be used in future time in order to send messages to people giving information about their new products. The information system are also valuable in order to analyse the data so that mangers can take effective decisions which are beneficial for firms.

Promotion: This is the prime function of marketing as firms are concerned about promotion of their products so that people can be aware and this results in maximizing their overall sales and profitability ratios. The marketing department is famous for its promotional campaign thus establishing a strong position at market place. Marketing managers are mainly focused towards making plans and policies in order to use the best channel of communication so that people will be aware about the new offers in products. This is valuable factor as it encourages people to buy the products and increase their profitability ratios.

Selling: There are different types of plans and strategies formulated by firms in order to maximize the overall sales of firms. Marketing manager collect information by analyzing different channels which are used for selling products so that more number of customers can be attracted towards the offered products and services of Nestle. Managers are assigning sales targets to their employees in order to enhance their sales ratios and achieve profitability in their business operations. This is the most important factor as it helps in analyzing the total volume of sales ratios so that Cadbury can develop plans in order to maximize their sales ratios if they are not enhanced.

Distribution: This is described as the process in which goods are being transformed from warehouse to retail stores in order to offer them to the final customers. Managers are using different modes in order to execute their distribution process. The responsible authority should analyze the cost and effectiveness of different channels and choosing the best among them which are effective. If those channels of distribution are chosen which are effective then it helps in saving cost and time of company thus it results in enhancing effectiveness of business operations.

All the factors which are described above are the major roles and responsibilities of marketing in order to promote the products at market areas. Cadbury is mainly focused towards their marketing operations in order to carry out promotional campaigns thus they can sustain their image for long time durations. Thus these are the best tool by which firm can earn high profitability by achieving its targets.

P2 Roles and Responsibilities of marketing relate to organization

As there is high competition in the economy so firms are mainly focused towards selling quality products and services to the customers in order to retain their loyalty thus enhancing their overall sales and profitability ratios. Firms are offering products to customers at very economical prices in relation to their competitors (Dibb and Simkin, 2013) As there are large number of products available with customers so it is most important factor to gain attention of customers so they will buy the products. Marketing plays an important role if firm wants to expand their business operations all around the globe. The roles and responsibilities of marketing with other department are evaluated below as:

Marketing and Operation Department: The operation functions are directly linked with the production department of Cadbury. Thus the production department should focus on providing quality products to their customers in order to retain their loyal and enhance their overall profitability ratios. This results in achieving sustainable business positions at market place. On the other hand the authority of marketing department has the responsibility in order to utilize all the resources which are available in the economy in most effectual and planned manner. This results in achieving efficiencies in all business activities.

Finance and Marketing function: Finance is the most important function as they are arranging funds in order to carry out promotional campaign or other activities of business. This is beneficial for firms in order to carry out all the operations according to set business plans. The marketing manager of Cadbury should have sufficient money in order to carry out the operations thus they will attain growth and success in their operations. The marketing department should coordinate with the finance department in order to arrange money for their promotional campaigns thus enhancing their sales and profitability ratios. There should be proper decision made about the activities which will help them in enhancing their sales volume so they can achieve success in their ventures.

Research and Development with marketing Functions: In this modern era the taste and preferences of customers are constantly changing thus there is need of carrying out research in order to know the taste and preferences of customers and accordingly they can manufacture products which are according to customer demand. This is the most vital department as it helps in collecting information’s which are useful for taking decisions. This is an important factor in order to make alterations in goods and services according to the trends at market place.

Marketing and Human Resource Department: Employees are the most important part of every business organization as they are helps in offering goods to customers according to their requirements thus enhancing efficiencies of firms. Cadbury have developed plans in order to recruit skill and talented employees who will manufacture quality products according to customer needs. This helps in making effective relations with customers thus retaining them for long time durations and they will not buy the products from their competitors.

Marketing and Information Technology Department: In this modern world business are focused towards implementing digital technologies at work place which helps in gaining attention of customers (Draelos, 2010). IT departments are beneficial in order to provide goods to customers without visiting to retail stores and they will not waste their precious time by visiting to these stores. Marketing is interlined with this department as they can create advertisement about there products on different software and also animated designed and graphics can be placed in the advertisement which results in enhancing the capturing attention of customers and they will be influenced to buy the products. There can also be information saved about customers which can be used for making them aware about different offers and also mangers can take decisions which are useful for them in order to expand the operations all around the globe

All these discussed above are the important departments and they perform an important function which are beneficial in order to achieve the set business goals and objectives in most effectual and planned manner. All the function which are performed by these department are interlinked with one another. The marketing manager of Cadbury have to formulate plans and policies in order to promote their goods at market areas. There had to be strategies developed in order to provide good quality products to their loyal customers so they can easily expand their business operations. Thereafter there had to be cooperation made among all the business departments as it helps in enhancing efficiencies of business and achieve their set business objectives.

TASK 2

P3 Application of marketing mix to marketing planning for achieve business objectives

Marketing mix is the combination of different elements which are known as product, price, place, people, promotion and physical evidence. Each firm is focusing on this concept in order to achieve their set goals and targets and also achieve efficiencies in their working operations. One of the major importance of marketing mix is linked with maximizing the sales profitability thus enhancing individuals in order to buy the offered products. The application of marketing element are different for every business but the most vital factor is related with applying all the 7 factors in planned and effectual manner. The applications of different factors of marketing are evaluated below as:

TASK 3

P4 Evaluation of Marketing Plan of Cadbury

Marketing plans are linked with achieving set business goals and objectives in desired time that have been formulated for them. There are various promotional activities carried out in order to achieve the set business goals thus gaining attention of customers. The marketing documents are helpful in identifying the position of company at market place. The plans are developed in formal structures in order to ensure flexibility in all their working operations. The important function of business is related with development of effective plans so that business which achieve success in their operations (Eslinger, 2014). There should be planning in order to achieve the objectives so employees will not face any type of difficulty while performing their operations. Before developing plans Managers are doing research in order to analyze their target customers then accordingly identify their needs and accordingly serve products to them which are beneficial. One of the important advantages of plans are that they are helpful in order to utilize all the resources and funds which are available in the economy in most effectual and planned manner. Managers should identify strengths and weakness of business in order to achieve loyal customers. The major factors which are to be considered while formulating marketing plan of Cadbury are evaluated below as:

Overview of Cadbury: The firm is mainly dealing in manufacturing Confectionary products. They have expanded their product line in chocolates, biscuits, drinks, bars, candies etc. They products are recognized by people all around the globe. They have recruited large number of skill and talented employees who are working under them and developing new and innovative ideas by which they can easily expand their business operations.

Vision of Cadbury: Vision is reflected as those areas where firms wants to place themselves in future times. This is an vital factor as it is affecting the set aims and objectives of business thus mangers should properly analyze the vision statement of firms. One of the most important factor of vision is that it helps in providing direction to employees according to which they have to carry out all their business operations thus they can easily achieve their set targets. The vision of Cadbury is linked with working together and manufacture brands which people will love and enjoy.

Mission: The mission objective describes the major objectives for which firms are running their operations. The main mission statement of Cadbury is they are offering quality products to customers and this is the main promise made by them. The image of firms are mainly dependent on the quality products which they offer to there customers.

Objectives and Goals of Cadbury: There are various plans and policies formulated by Cadbury in order to achieve their predetermined goals thus achieving the position of becoming number 1 and best Confectionary brand all around the globe.

The Managers of Cadbury should have proper knowledge about the mission and vision of firms so they can develop plans and policies which are beneficial in order to make effective decisions and achieve effective results. Thereafter SWOT Analysis is carried out which is beneficial in order to achieve effective results.

SWOT Analysis of Cadbury

Strength: The major strength of firm is that they are at the leading position in manufacturing chocolates. Cadbury is at the second largest brand in confectionary after Mars. Presence and they are running their business operations in almost 195 countries all around the globe. There is effective channel of distribution which helps in easily reaching the products to their potential customers (Hsu, 2011). They have developed effective portfolio as they are offering their goods to large number of customers. The products are of high quality thus there cost is also relatively higher. They are selling more then 40 goods which results in earning high profits.

Weakness: Cadbury is not having effective channel of distributing goods in rural areas and there were certain case related to the quality of the products which they offer to customers this results in decreasing their market shares.

Opportunity: Cadbury is having the opportunity as they can easily explore their business operations in Rural areas. This is an important factor as firm will earn high profits. Firm should develop innovative ideas in order to add new flavors in products which helps in attracting large number of customers.

Threats: As customers in this modern era are more concerned about their health thus there is downfall in sales of their products while making comparison with past time. Customers are mostly preferring healthy drinks which will not harm there body. If there is increase in the prices of goods then it results in losing their potential customers.

STP of Cadbury

Segmentation: Under this factor the overall population is divided among small groups and they all are sharing a similar feature. This helps in easily reaching towards their targeted clients.

Targeting: The firm have differentiated their goods according to the choices of customers. The products of Cadbury such as Bourneville are only purchased by people of higher status.

Positioning: The punch line of Cadbury is the Real and sweet taste this is mainly used in order to position the goods in minds of customers and they will be influenced to buy them. This helps in enhancing profitability index of firms. They are making changes in their products according to customer demand which helps in satisfying their need.

Execution: All the strategies are formulated in order to achieve the predetermined aims as to attract large number of customers towards their products.

Evaluation: All the plans, strategies and policies formulated by firms are properly examined so there can be improvements made in products and there sales and profitability will not be enhanced.

CONCLUSION

From the above business reports it is evaluated that marketing plays an important role in order to make customers aware about the goods sold by them thus enhancing their overall sales and profitability ratios. Plans and strategies are valuable in order to achieve the set targets thus achieving efficiencies in their operations. There should be proper analyzing of funds in order to carry out promotional campaigns and also the available resources should be utilized in most effectual and planned manner.

You may also like the below sample:-

• Business Environment in Household Sector
• Develop Marketing Plan
• Research Project and Concepts