Concept of Marketing Essentials - McDonald
University: Regent College
Question :
The scenario of this report is going to discuss the concept of marketing in the context of McDonald. In this regard, it is a responsibility of marketing manager to lead different campaign in order to capture values from customers in return.
- Discus the roles and responsibilities of marketing function within McDonald.
- Compare different organisation on the basis of marketing mix elements.
- Produce and evaluate a marketing plan of McDonald.
Answer :
INTRODUCTION
Marketing is considered as one of the indispensable elements that disciplines in the company's management. This refer to the company's practices that are associated with selling and buying services and products in more effective way. This consist of selling, advertising, delivering commodities to people. Hence, in brief, marketing can be referred as the each and every activity which an organisation make to acquire consumer and manage a proper relationship with them. In the present commercial sector, this has become more fundamental component for growth and success of organisation in the ideal way (Asaduzzaman, Hossain and Rahman, 2014). McDonald is a large fast-food product chain expanded across the globe. Understanding its usage, the organisation purpose is to understand and analyse the role of marketing in numerous division of company and achieving business objectives to establish its necessity in the completive business environment. This assignment will also carry out comparison of marketing mix elements of McDonald's and Burger King to evaluate extended mix components. Also, it will measure the proper marketing business case in regard of expansion of business in more significant manner.
TASK 1
P1 Roles and responsibilities of marketing function
Marketing function is termed as the essential component that deliver organisation an opportunities to attract and employ the competitive opportunities for attaining their objectives and goals. Therefore, this is fundamental for each and every organisation to undertake the tool of marketing for attracting mass number of consumer. Hence, marketing can be considered as paramount tool that McDonald's optimise in regard of creating effective relations with their targetted consumer.
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Marketing concept assist an organisation in managing and conducting the various practices accordingly (Berkowitz, 2016). Hence, these concepts has eliminated into five major elements that depicts the marketing core of enterprise as well as help in undertaking future trends of company. There are major five marketing concepts such as societal marketing, selling concept, marketing concept, product concept and production concept. McDonald optimise societal and selling marketing concept in more significant manner.
Hence, marketing can assist the administration to manage an effective decision in relation of charging cost, variety of service and quality etc. through identifying demands and interest of consumer. Along with it. The company manager should also need to accumulate and accommodate the strategies to set the condition of market (Ecampbell and Martin, 2015). Henceforth, in relation to attaining objectives and determined goals, this is essential function which has various roles and responsibilities for operating activities of McDonald in which some are discussed as below:
- Product Development: This refer to the commodities i.e. manufactured and delivered in market with the purpose of satiating consumer demands and preferences. A proper product quality along with affordable cost can easily persuade service user and generate high sales amount of McDonald. Henceforth, marketing manager is liable for manufacturing and delivering service quality that can assist in increasing more satisfaction among consumer. As company deliver wide range of fast food service, it is the marketing role to evaluate the response of consumer and make modification in products accordingly. Hence, this is significant for firm to adopt new trends and changes emerged within competitive marketplace.
- Market Research: This is one of the marketing department of McDonald. Research and development division assist the organisation in recognising the opportunities of business and increase knowledge of demands and requirement of consumer. McDonald also availed in analysing their competitor's strength and weaknesses in order to make appropriate action in order to safeguard business along with existing consumer from weaker competitor (Clow and James, 2013). The division can make own evaluation through evaluating report, websites, market information and other industry essentials through contacting clients with their prospectives and attitudes. Hence, it is the role of marketing manager to carry out proper market research before making the execution of any practice of McDonald.
- Communications: Marketing division design proper campaign as well as improve material of communication to promote their services and products to prospects or consumer. It is the role of marketing manger of McDonald to create communication strategies such as email marketing practices, advertising campaign, website, press publications and releases, newsletter, data sheet of product, brochures etc. according to the determined budget of organisation. Hence, as per requirement, company might appoint designed organisations and new division skills in order to achieve their business objectives.
- Support Sales: McDonald is operating their business from numerous regions and countries. Henceforth, company focus over the marketing and sales division which can improve pace of business growth and sales performance development (Desai, 2013). It can deliver sales teams along with more better quality which direct through operating advertisement which consist of a mechanism reply like voucher or coupon or through encouraging service user to the organisation website in order to register various description in special report and newsletter return. This prepare the sales team presentation along with supplies to deliver prospects and consumer.
- Events: In McDonald, division of marketing are liable for coordinating events like seminars, hospitality events for consumer, sales conferences, exhibition etc. They design the event logistic, booths of booking exhibition or other facilities etc. they also deliver external consumer to make certain successful attendance. Marketing assists in promotion and creating awareness among consumer in order to achieve their business objectives.
Marketing division make their contribution in numerous department as it play vital role in the functioning of business organisation in more significant manner. McDonald's marketing manager operate various responsibilities and role in order to perform and measure the role and objectives of organisation in more significant and effective manner. Through the help of these, enterprise can emphasise over their revenues amount and sales number in significant manner.
P2: Roles and responsibilities of marketing relate to organisational context
It is being considered that marketing is one of the fundamental part of a business organisation helping in the operating of business activity. This assist in creating consumer and generating more revenues, direct the upcoming outcome and determine future failure and success (Ebert and Griffin, 2015).
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