Strategic Marketing Plan - McDonald's
University: Regent College of London
Question :
The Scenario of this report is based on evaluation of marketing activities that van assist an organisation to conduct profitable activities. These kind of activities will assist an organisation to build direct connection with their target customers easily.
- Evaluate the role of marketing division in McDonald's as well as determine its interrelationship with other functional divisions.
- Discuss a comparison between two different organisation on the basis of 7P’s of marketing mix.
- Construct a strategic marketing plan of McDonald's.
Answer :
INTRODUCTION
Marketing includes tactics used by an organisation to promote their particular products or services in a business environment which is continuously changing. It is essential for an organisation because it helps in generating awareness among its target customer's. This present report is based on various marketing concepts, roles and responsibilities of marketing functions. For this we have selected McDonald's, which is fast food company established at a global level in 1940 in United States. This report is based on importance of marketing mix and various roles of marketing in an organisations overall development (Silberschatz,Galvin,and Gagne, 2014). Marketing mix of McDonald's and Burger king is also mentioned in this report to get an appropriate overview of a business environment
P1 Roles and responsibilities of Marketing functions
Concept of Marketing
It is the process used by an organisation to promote and sell a particular product by market research and advertising. It is an crucial factor used to manage an business entity effectively. In this present report, it is essential for McDonald's to use concepts of marketing to identify it's target market and to deliver the desired satisfaction to it's target customer's (Silberschatz,Galvin, and Gagne, 2014). It helps an organisation to work more effectively and efficiently as compared to it's competitors.
The marketing concepts followed by MacDonald's are:
(a) Production Concept
It is an concept which helps an business entity in generating high production efficiency by producing widely available less expensive products. This concept will help McDonald's in improving it's productivity and in gaining competitive advantages in the dynamic environment.
(b) Product Concept
It is an concept which stats that consumer will give more emphasis on a product which offer quality, performance and innovation. This concept will help McDonald's in producing superior products and also in improving the existing products. So this concept is mainly considered to make as many units as possible.
(c) Selling Concept
It is an concept which stats that the customer will not buy a organisations product until and unless an business entity show them their selling efforts. This concept will help McDonald's in undertaking selling and promotion of their products.
(d) Marketing Concept
It is an concept which stats that it is necessary for an organisation to be more effective in delivering customer value to it's target customers (Brady, 2014). This concept will help McDonald's to be competitive in achieving organisational goals and objectives.
(e) Social Marketing Concept
It is an concept which stats that an organisation should achieve efficiency, productivity and satisfy it's customer's needs but in a way to preserve customer and society's well being. It will help McDonald's to retain it's productivity for a longer run.
Overview
In this report, the main aim of McDonald's is to always be in first position and to improve it's brand image and quality as rapidly as possible in a competitive business environment. Marketing process will help McDonald's in obtaining and managing market information for a quick decision making. It will also help an organisation to convince it's target customers to buy a particular product.
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