INTRODUCTION to MARKETING PRINCIPLES
Marketing is one of the key areas of focus that enables a company to plan strategies for its product’s success. The following report is based on studying the marketing principles considering the company Nissan motors from the automobile industry (Henley, Raffin and Caemmerer, 2011). The first part of the report carries out an environment analysis of the company that would further enable it to plan the strategies for preparing a marketing plan. The second part of the report is going to emphasize on the marketing elements, marketing mix, etc. The report is also helpful in finding out the various segmenting, targeting and positioning strategies for the company.
Macro and micro environment analysis that influence marketing decisions
For undergoing the macro environment analysis of Nissan motors, PESTLE analysis is used (Simpson, 2005).
Political: As the political conditions are very stable in its domestic country, they provide a reasonable advantage to the company that helps in its unrestricted growth.
Economical: The income per capita is relevantly high in the country that creates favourable economic conditions for the company to operate. This also helps the company in setting a strong customer background. The economic conditions can largely affect the company’s performance by impacting its sales and demand structures (Wilkinson, McAlister and Widmier, 2007).
Social: The behaviour of the people towards the company’s products greatly influences its performance. There has been a positive response by the people towards th