Digital Data Analysis of Tesco Company

DATA ANALYSIS

Questionnaire Name: Gender: Contact Number:

Is the firm well aware about various sort of digital tools and techniques? Yes No Not sure Have Tesco plc implemented the digital tools and techniques in an effective manner at organizational level? Yes No Not Sure Have the utilization of digital tools and techniques like social media have improved the performance of the cited retail entity? Yes No Not Sure Do you find the digital tools and techniques that are been implemented within the firm to be adequate for the firm? Yes No Not Sure Besides social media, what sort of digital tools and techniques are been used within the cited retail firm that influenced the purchase behaviour of its customers? Using online transaction facility Incorporating digital product selection facility. Interactive digital marketing Managing the feedback's and assessment process involving customers. Do you find use of this social media to be beneficial for the customer's? Yes No Not Sure Are the social media marketing measures that are been taken by the firm capable in fulfilling the requirements of customers in a very effective way? Yes No Not Sure Do you find that the customer decision making process is been affected in a positive way? Yes No Not Sure Are the employees at Tesco plc well trained to use this digital tools and techniques? Yes No Not Sure Is the customer satisfaction level improved after the implementation of appropriate digital tools and techniques? Yes No Not Sure Which digital technique can be taken in consideration by the organization to improve customer decision making process within the firm? Use of ERP model launching a mobile app assessment of big data related to company All the above Any recommendation -----------------------------------------------------------------------------------------------------------------

Theme 1: Awareness about digital tools and techniques

Is the firm well aware about various sort of digital tools and techniques?	Frequency
Yes	30
No	15
Not sure	5
Total	50

Interpretation: On the basis of the data research process that is been followed within the cited retail firm, this is been found that the out of 50 respondents, 30 said that the firm is well aware about the digital tools and technologies while 15 respondents felt that the cited organisation is not aware about the digital tools and techniques. On the other hand, 5 respondents responded that they are not sure about it. Based on the output received, this can be said that the firm is well informed about digital tools and techniques.

Theme 2: Effectiveness of implementation of digital tools and techniques

Have Tesco plc implemented the digital tools and techniques in an effective manner at organizational level?	Frequency
Yes	25
No	10
Not Sure	15
Total	50

Interpretation: Based on the output received from the research process within the retail entity, this is been evaluated that out of 50 respondents, 25 feels that the firm has effectively implemented the digital tools and techniques. On the other hand, 10 respondents reacted to No while 15 respondents were not sure about it. Thus, based on analysis, this can be interpreted that digital tools and techniques are well implemented within the firm.

Theme 3: Impact on improvement of performance of firm

Have the utilization of digital tools and techniques like social media have improved the performance of the cited retail entity?	Frequency
Yes	40
No	8
Not Sure	2
Total	50

Interpretation: Based on research process that is been conducted at the retail entity, the researcher has found that among the 50 respondents, 40 individuals said that the use of digital technology has improved performance of the firm while 8 respondents denied the fact. Other than this, 2 respondents were not sure about it. Thus, based on the output received, it can be said that using the digital tools and techniques, the performance of the organisation has been improved to a greater extent.

Theme 4: Adequacy of digital tools and measures implemented.

Do you find the digital tools and techniques that are been implemented within the firm to be adequate for the firm?	Frequency
Yes	20
No	20
Not Sure	10
Total	50

Interpretation: based on the research process carried at Tesco, this is been found that among the 50 respondents, on asking about that if the digital tools used by firm are adequate or not 20- 20 individuals each reacted to either Yes or No, respectively. While, the remaining 10 respondents were not sure about the adequacy of digital tools and techniques within firm. Thus, it can be said that the proper use of digital tools like social media is adequate for the firm.

Theme 5: Types of digital tool and techniques used

Besides Social media, what sort of digital tools and techniques are been used within the cited retail firm that influenced the purchase behaviour of its customers?	Frequency
Using online transaction facility	20
Incorporating digital product selection facility.	15
Interactive digital marketing	5
Managing the feedback's and assessment process involving customers.	10
Total	50

Interpretation: Depending on the research process that is been carried out at cited retail entity, this is been found that out of 50 respondents participated in research process, 20 individuals supported the use of online transaction facility within the organisation, while 15 agreed to the use of incorporating digital product selection facility. 5 respondents agreed to the fact that the firm has used the interactive digital marketing while 10 respondents agreed to the fact that the firm have managed the feedbacks and assessment process related to the customers. Thus, based on interaction, this can be said that various digital tools and techniques are been taken in consideration by the retail entity for improving customer's decision making process.

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Theme 6: Benefits of digital system.

Do you find use of this social media to be beneficial for the customer's?	Frequency
Yes	28
No	12
Not Sure	10
Total	50

Interpretation: Based on the research process that is been carries out at Tesco, this is been found that out of 50 respondents participating, 28 said that the use of social media is useful for the firm, while 12 respondents denied the fact. On the other hand, 10 respondents were not sure about it. Hence, this is been interpreted on the basis of output gained that the use of social media as digital technology has been beneficial for the firm.

Theme 7: Ability to fulfil requirements of customers

Are the Social media marketing measures that are been taken by the firm capable in fulfilling the requirements of customers in a very effective way?	Frequency
Yes	35
No	10
Not Sure	5
Total	50

Interpretation: It is been found from the research process at Tesco that out of 50 respondents in research, 35 supported the use of social media marketing for fulfilling the requirements of customer's while 10 individuals denied the fact. On the other hand, 5 respondents were not sure about the use of social media marketing. Thus, it can be said that social media can be effectively used within firm to meet customers requirements.

Theme 8: Impact on customer decision making process

Do you find that the customer decision making process is been affected in a positive way?	Frequency
Yes	30
No	12
Not Sure	8
Total	50

Interpretation: depending of the data research process carried out at Tesco, this is been found that among 50 respondents participating in research process, 30 agreed to the fact that the use of digital tools and techniques have laid a positive impact on the customers decision making while 12 respondents denied the fact. On other hand, 8 respondents were not sure about it. Thus, it can be said that customers are positively effected by the digital tools and techniques.

Theme 9: Efficiency of employees using digital tools and techniques

Are the employees at Tesco plc well trained to use this digital tools and techniques?	Frequency
Yes	30
No	10
Not Sure	10
Total	50

Interpretation: Out of 50 respondents participating in research process, 30 individuals said that the staff at Tesco is well trained to use digital tools and techniques like social media marketing. On the other hand, 10- 10 respondents reacted to No and Not Sure, respectively. Thus, this can be said that the work force at Tesco is well qualified to sued digital tools

Theme 10: Impact on customer satisfaction level

Is the customer satisfaction level improved after the implementation of appropriate digital tools and techniques?	Frequency
Yes	40
No	2
Not Sure	8
Total	50

Theme 11: Alternative improvement measures to be usedInterpretation: based on the data research process at Tesco, this is been found that, among 50 respondents in the research process, 40 individuals believed that the customer satisfaction level has improved after the use of digital tools and techniques. While, 2 individuals denied the fact. On other hand, 8 respondents were Not sure about it. Thus, this can be said that the digital tools and technologies have played a major role in improving customer satisfaction level.

Which digital technique can be taken in consideration by the organization to improve customer decision making process within the firm?	Frequency
Use of ERP model	10
launching a mobile app	15
assessment of big data related to company	10
All the above	15
Total	50

Interpretation: On the basis of the research process that is been carried at Tesco, this is been found that out of 50 respondents of research process, 10 agreed to the use of ERP model for improving firms performance, while 15 individual favoured the launching of mobile app. 10 respondents recommended the use of assessment of big data within the firm while 15 individuals favoured the use of all the measures. On basis of this output, it can be said that various digital measures can be taken in consideration by retail enterprise.

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CONCLUSION

Online line advertisement and marketing is being adopted by the different companies. In this context, on the basis of above research process (Aguiar and Martens, 2016.). It has been concluded that the appropriate use of social media marketing with different tools and techniques are playing a big role in influencing the customers purchasing behaviours. The products and services demands have been increased. Customer satisfaction is being enhanced by using this technology. Responses of customers are encouraging the quality products and services of Tesco. These all informations would be very helpful for organisational analysis (Entman and Usher, 2018).

Recommendations for purchase behaviours

Purchase behaviours are related with the products and satisfaction of customers. Internet marketing is one of the best option for Tesco. Social media are being used by this firm to explore their products. Advertisement is one of the main part over social media of a firm. Millions of people using social media and the business which is adapted by it is e-commerce.

• Online products' promotion- The firm may contact to the local marketing sites to supply their orders to the people. There are many national and international sites through which it can enhance its market (Javornik, 2016).
• Online advertisement- Products are advertised to the social sites like Facebook, Instagram, Twitter and other online means too. The information may be gathered by Tesco from social sites to know about the choice and ideas of customers.
• Every user has its own personal mobile phone, So mobile phone is one the best target to attract the customers. Informations may be given to consumers to their mobile phones.
• Social media has so many features that can enhance the promotions and advertisement of products. Like themes and other presentations are used to display a bright product.
• It can promote it's all types of products items in a single website. Tesco must create its own social website to sell their products and online franchisees must be opened in different parts of world (Armstrong and et.al., 2015).
• Tesco must use the social sites to gather information and ideas about the places where there are more need of their products like grocery items. This will provide them a better platform to attract new customers.
• Online payment facility must be adopted by it son that people can make their payment in an easy way.
• Online offers and schemes with affordable price must be given to the patients.
• Cashback offers must be there for online shopping.

REFERENCES

• Aguiar, L. and Martens, B., 2016. Digital music consumption on the internet: evidence from clickstream data.Information Economics and Policy,34, pp.27-43.
• Armstrong, G. and et.al., 2015.Marketing: an introduction. Pearson Education.
• Entman, R.M. and Usher, N., 2018. Framing in a Fractured Democracy: Impacts of Digital Technology on Ideology, Power and Cascading Network Activation.Journal of Communication,68(2), pp.298-308.
• Javornik, A., 2016. Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour.Journal of Retailing and Consumer Services,30, pp.252-261.