Digital Data Analysis of Tesco Company

University: Imperial College Business School

Unit No: 11
Level: Post Graduate/University
Pages: 14 / Words 3434
Paper Type: Assignment
Course Code: COMM5011
Downloads: 23

Table of Content

DATA ANALYSIS
CONCLUSION
Recommendations for purchase behaviours
REFERENCES

Organization Selected : Tesco Company

DATA ANALYSIS

Questionnaire

Name:

Gender:

Contact Number:

Is the firm well aware about various sort of digital tools and techniques?

Yes
No
Not sure

Have Tesco plc implemented the digital tools and techniques in an effective manner at organizational level?

Yes
No
Not Sure

Have the utilization of digital tools and techniques like social media have improved the performance of the cited retail entity?

Yes
No
Not Sure

Do you find the digital tools and techniques that are been implemented within the firm to be adequate for the firm?

Yes
No
Not Sure

Besides social media, what sort of digital tools and techniques are been used within the cited retail firm that influenced the purchase behaviour of its customers?

Using online transaction facility
Incorporating digital product selection facility.
Interactive digital marketing
Managing the feedback's and assessment process involving customers.

Do you find use of this social media to be beneficial for the customer's?

Yes
No
Not Sure

Are the social media marketing measures that are been taken by the firm capable in fulfilling the requirements of customers in a very effective way?

Yes
No
Not Sure

Do you find that the customer decision making process is been affected in a positive way?

Yes
No
Not Sure

Are the employees at Tesco plc well trained to use this digital tools and t

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