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Digital Data Analysis of Tesco Company

University: Imperial College Business School

  • Unit No: 11
  • Level: Post Graduate/University
  • Pages: 14 / Words 3434
  • Paper Type: Assignment
  • Course Code: COMM5011
  • Downloads: 18
Organization Selected : Tesco Company

DATA ANALYSIS

Questionnaire

Name:

Gender:

Contact Number:

Is the firm well aware about various sort of digital tools and techniques?

  • Yes
  • No
  • Not sure

Have Tesco plc implemented the digital tools and techniques in an effective manner at organizational level?

  • Yes
  • No
  • Not Sure

Have the utilization of digital tools and techniques like social media have improved the performance of the cited retail entity?

  • Yes
  • No
  • Not Sure

Do you find the digital tools and techniques that are been implemented within the firm to be adequate for the firm?

  • Yes
  • No
  • Not Sure

Besides social media, what sort of digital tools and techniques are been used within the cited retail firm that influenced the purchase behaviour of its customers?

  • Using online transaction facility
  • Incorporating digital product selection facility.
  • Interactive digital marketing
  • Managing the feedback's and assessment process involving customers.

Do you find use of this social media to be beneficial for the customer's?

  • Yes
  • No
  • Not Sure

Are the social media marketing measures that are been taken by the firm capable in fulfilling the requirements of customers in a very effective way?

  • Yes
  • No
  • Not Sure

Do you find that the customer decision making process is been affected in a positive way?

  • Yes
  • No
  • Not Sure

Are the employees at Tesco plc well trained to use this digital tools and techniques?

  • Yes
  • No
  • Not Sure

Is the customer satisfaction level improved after the implementation of appropriate digital tools and techniques?

  • Yes
  • No
  • Not Sure

Which digital technique can be taken in consideration by the organization to improve customer decision making process within the firm?

  • Use of ERP model
  • launching a mobile app
  • assessment of big data related to company
  • All the above

Any recommendation

-----------------------------------------------------------------------------------------------------------------

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Theme 1: Awareness about digital tools and techniques

Is the firm well aware about various sort of digital tools and techniques?

Frequency

Yes

30

No

15

Not sure

5

Total

50

Interpretation: On the basis of the data research process that is been followed within the cited retail firm, this is been found that the out of 50 respondents, 30 said that the firm is well aware about the digital tools and technologies while 15 respondents felt that the cited organisation is not aware about the digital tools and techniques. On the other hand, 5 respondents responded that they are not sure about it. Based on the output received, this can be said that the firm is well informed about digital tools and techniques.

Theme 2: Effectiveness of implementation of digital tools and techniques

Have Tesco plc implemented the digital tools and techniques in an effective manner at organizatio

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