Wholesale Stationers Market: Duque Papetiers Gross

TASK 1

1. Overview of Wholesale Stationers Market in Germany

The stationery market in Germany is vital for businesses to garner good quantum of sales and satisfy customers up to high level. It is evident from the fact that German people spends a lot on writing and drawing materials which paves way for firm to get higher level of profits quite effectually. It has a direct impact on GDP (Gross Domestic Product) of domestic country which maximises in effective manner. German market is beneficial for business as annual spending is comparatively high on behalf of other European nations (Thomas, 2018). Turnover of stationery market comes to €14.8 billion which remarkable figure is stating that Wholesale market in Germany has ample of opportunities for firm to gain desired revenue.

Furthermore, €35.2 is spent in Germany on per capita basis by customers. On the other hand, digital technology has been arrived in recent times which have restricted use of various writing materials and thereby, sales are declined. Growth of stationers market is that wholesalers do not involve any intermediaries in between and items are sold to final customers directly. This strategy cut down costs up to a high extent and thus, profits are maximised.

Apart from this, healthy growth of stationers market, several pharmaceutical organisations of country have also started selling such products to earn additional revenues. Moreover, supermarkets and hypermarkets are capturing market so that income can be increased. It can be analysed that German market is fruitful for businesses for garnering profits and meeting out stated objectives quite effectively (Raik, Etzold and Haukkala, 2017).

TASK 2

2.1 Annual Spending on stationery materials per capita of European countries

Graphical representation has been beneficial for simplifying numerical data in recent times. It helps to attain clarity about figures, which can be understood by looking at graphs instantly. It can be said that such presentation is useful for analysing data quite effectually. It can be interpreted from the graph that annual spending of European countries on stationery items is being presented.

The top position is secured by Switzerland with spending of €35.5 which is the highest spending nation among all countries. While, Germany comes to second number having €35.2. Furthermore, Austria secures third position just below Germany by spending to €35. The fourth position is occupied by France having spent €28.3 annually which is also highest grossing market for business to expand its reach.

Slovenia comes at fifth rank among the highest spending by European countries to €20.4 and difference is observed of €7.9 between France and Slovenia. Furthermore, from annual spending analysis of nations, Italy comes to sixth rank making disbursing €18.6 annually. Seeking per capita spending, Slovakia arrives at seventh position of total spent of €9.8 having much difference between previous country i.e. Italy.

Moreover, eighth rank is secured by Hungary disbursing of €9.6 and next position is bagged by Spain spending total €8.9. Next position is secured with annual spending of €8.5 by Poland. Furthermore, Croatia spent nearly €7.9 and least spending nation is Czech Republic of total spending of €7.6. Hence, it can be said that Duque Papetiers Gros can effectively expand business in Germany as it is the second highest spending nation on stationery products (Brooks, 2018).

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TASK 3

3.1 Analysing sales data of last three financial years of firm

A) Sales data

B) Mix pie chart

C) Correlation coefficient and scatter diagram

Interpretation- It can be interpreted from the above scatter diagram and correlation coefficient, sales data are provided with reference to the Duque Papetiers Gros. Correlation coefficient is useful technique to evaluate relationship among variables under study. It is helpful for analysing whether performance of firm is up to the mark or not.

Pearson has developed this statistical method for attaining useful insight between variables. The figures of 2015, 2016 and 2017 clarify that firm has earned good sales revenue as it has increased over the years. Furthermore, correlation coefficient is arrived at 0.73, which is positive and shows that perfect correlation exists among variables. If value comes at -1, then it represents negative correlation between variables (What is Correlation Coefficient. 2018).

Sales of Duque Papetiers Gros are maximising moderately and indicate that firm is performing remarkably well and will increase in future course of action. By seeking sales data, it would be able to expand business to Germany and earn good quantum of revenue as annual spending of nation is higher which is beneficial from the perspective of firm. Sales data and correlation obtained is nearer to 1. It signifies that increase in one element will have positive impact on another variable. The ideal standard of correlation is that if it gets closer to 0.4, correlation exists. Calculated value is 0.73 which implies perfect correlation between multiple variables. Hence, it can be interpreted that Duque Papetiers Gros will be able to achieve higher profits in German Wholesale Stationers market and satisfy customers quite easily.

D) Trend analysis for the future

It is calculated by taking figures from scatter diagram and future trend is made for consecutive two years.

Sales in 2018

By substituting equation, Y = 6500 x + 162000

Y = 6500 * 4 + 162000

= 188000

Sales in 2019

Y = 6500 * 5 + 162000

= 194500

It can be highlighted from the above trend analysis that firm will achieve 188000 in 2018 and it will be maximised to 2019 by 194500. Figures show that business would garner good quantum of sales in the future.

TASK 4

4.1 Feasibility of expanding to German market

A) Feasibility table

Interpretation-The total spending on writing or drawing materials are being analysed which shows that Germany comes at second which is fruitful for company to effectively expand its operational activities in the best possible manner. Duque Papetiers Gros is planning for expansion to German& Wholesale Stationers market as ample of business growth can be achieved. Sales data of past financial years are being carried out which shows that firm is able to generate incredible sales and are increasing year after year (Rickert, Schain and Stiebale, 2018). Furthermore, above table shows pros and cons of expanding to Germany by the firm or limits operational activities in France. The average of both elements are taken and it can be analysed that pros are more in comparison to cons. Average pros is 2.3 and cons are 1.5.

Advantages of expanding business to Germany are numerous. In that list are enlargement in scale of operations, maximised customer satisfaction, elevation in revenue. This means that firm will be able to expand its reach in new market and attain desired objectives in effective way. Moreover, product portfolio will be diversified such as paper and drawing products to cater the needs of customers in Germany. Items would be sold to commercial consumers and scale of operations would be elevated quite effectually. On the other side, cons are excess of funding and increase in expenses. However, it can be overcome effectively as business will earn profits by expanding in German market and achieve profits with ease.

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B) International Standards

ISO 45001- Relates to social responsibility

The ISO standard provides that firm is required to initiate social responsibility in carrying out operational activities. In simple words, society welfare is required to be made and as such, uninterrupted tasks can be attained (Daane, Vincent, Isaacs and Ioriatti, 2018).

ISO 31000- Risk management in firm

Uncertainties are part of business. It is needed that Duque Papetiers Gros should carry out manage risks properly. It can be done by implementing new standards and effectively overcoming risks so as to protect workers.

TASK 5

5.1 Assessing mean value of orders

Testing of Hypothesis is provided below-

H0 = No significant difference between order mean and sample mean value

H1= There is significant difference between order mean and sample mean value

For computing this, z test can be implemented,

z = (x – μ) / σ

= 240 - 230 / 43

= 0.23

The above hypothesis is carried out by taking 5 % significance level. It can be interpreted that null hypothesis is recognized implying there is no significant difference between two variables. Value is more than 0.5 by which acceptance criteria of null hypothesis has been met. In relation to this, 0.5910 is attained. It is being arrived by taking normal distribution curve. In simple words, normal mean population is taken and related test has been applied (Kozielski, Dziekoński, Pogorzelski and Urbanek, 2017).

TASK 6

6.1 Customer Satisfaction

A) Ways for improving questionnaire responsive rate

Respondents are to be provided with main objectives regarding the questionnaires that need to be filled. It is suggested that short and precise questionnaires should be distributed for receiving quick responses. Incentives must also be given to them who provide quick responses. By implementing such ways, firm will be able to improve upon responsive rate which is below 5% and hence, objectives can be met.

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CONCLUSION

Hereby it can be concluded that decision-making plays an important role particularly while planning for expansion in new market. It can be stated that Duque Papetiers Gros can effectively expand in Germany as ample of opportunities are waiting for it in the country. It is evident from the fact that firm is generating quite good sales and as such, it would be able to survive in German Wholesale Stationers market as well. It will be fruitful for firm as Germany is the second highest nation among European countries which spent alone €35.2 on per capita basis. This implies that German market is beneficial for organisation so as to garner profits and achieve maximum sales in effective manner. Furthermore, it would be able to accomplish share in the market by selling to commercial customers.

Moreover, purchasing power of people is high in Germany which is again plus point for the firm. The sales from past financial year's data highlights that it is earning good and is on profitable track. On the other hand, correlation coefficient also stands out at 0.73 which outlines positive correlation. Feasibility analysis also shows that pros of expansion is more in comparison to cons. Hence, Duque Papetiers Gros can easily expand and achieve maximum sales in new market quite comfortably. In all, by seeking statistical techniques and analysing future trend of firm, it can be said that firm would be profitable and should expand in Germany for maximising sales and profits.