Fast Track Courier: Organizational Change Management

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(Figure 1: Delivery Channel Comparison)

It will imply both positive and negative effect on the operational efficiency of the organization. The negative impacts of fast track courier on TESCO’s operations can be termination of contract with their existing suppliers. Logistics is one of the biggest strength of an organization which helps when it comes to establishment of an organization in a new market. TESCO have been working with the same suppliers over the years and using fast track courier services they will not need them anymore in the future. This might affect the creditability and accountability of the organization in the marketplace. In addition to that, the internal operations of the organization will also be effected due to introduction of fast track courier services. The current operational code of conduct is based on the delivery speed of their existing tie up with delivery organizations. Therefore, they will have to modify their internal code of conduct in accordance to the fastest delivery channel all over the globe. They have to prepare the packages and do the primary packaging that is done by the organization where the package is originated and then hand it over to their suppliers. Therefore, the existing employees will have to enhance their speed accordingly. On contrary the positive impacts of the same will include the enhancement of customer satisfaction. In addition to that they can use their new fast delivery services in their marketing campaigns as well. The accumulative advantages of the same will help the organization in acquisition of their potential customers and retention of their existing customers.

Furthermore, this new chain can establish a strong outline for development of their new marketing campaigns where they can assure their customers that they will receive their products as fast as possible. Fast Track Courier services will also prioritise the safety of their consignments and therefore TESCO can convey the same to their customers which will further help them in making their future marketing strategies more efficient. The workforce at TESCO might resist the changes as the operations of the organization will be hugely effected. It then becomes the responsibility of management of the organization to adapt to the obstacles that arises due to introduction of change within the organization. Management is the tool which synchronises all the individual efforts of workforce and move them towards the overall organizational objectives. Everyone in a team is driven by a different motivation and it is the responsibility of the management of TESCO in order to find out that motivation and use it as a tool to maintain harmony in the organization and push the workforce to their limits. In addition to that they have to use these same motivations in order to enhance employee retention at their organization as an experienced employee will be more likely to adapt to the increased speed requirements arising due to Fast Track Courier services.

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