INTRODUCTION

Management and operations with implementing effective strategies and plans are considered as a strategic management. Strategic management is a process which helps to analyse the business equations and management in effective manner so that the proper evaluation and managing programs be able to centralised and aligned in perfect manner (Gamble, Thompson and Peteraf, 2013). Best strategies and plans are the only factors which assist the structure of business towards it s desired success and aim. It is required to determine the strength and effectiveness of strategies and plans in terms of managing the decisions and the plans for better understanding. This reports is prepared to define the competitive business environment and analysation of UK automotive industry is also defined in this context.

Statement of business objectives and a brief summary of the organisation is defined in this context. Business games are defined in various stages are concluded in this context. Performance of organisation, critical analysis, recommendation and conclusion in respect of overall analysis presented in this context. Rolls Royce is chosen organisation to elaborate the strategic management and the dimensions of business in competitive market.

COMPANY PERFORMANCE

Overview of organisation

Rolls Royce is one of the oldest car industry which is working in UK automotive industry and worldwide form decades. It was established by in 1904. it started working in the UK form March 1998. All the cars are assembled and aligned by hands. This is the main reason to wait the cars for at least six months and some times it takes to long time to manufacture cars. It is usually used the wooden structure and elements to manufacture and construct the cars. There are some essential aspect which was remain associated with the organisation in 21st century. Wooded structure was used by organisation till 21st century for the body shell. There are some museum and centres are made to display the image of company history and the reflation of overall journey in automotive industry (Barney, 2012). There are also some guided rules and regulations are followed by organisation to rule and exhibit the organisational structure in effective manner.  

Establishment history

Rolls Royce Motor cars Limited was formed as a completed owned subsidiary of BMW in after 1998. after BMW licensed the rights to the Rolls Royce brand name and logo from form Rolls Royce Plc and acquired the results and the rights and the spirit  of Exstasy and Rolls Royce grill shape trademarks. It designed and constructed a car for personal and home use in 1909. it started to produce the cats after one year. Morgan keep aligned with operation until his death which was 77 year in 1959. After the death of Morgan his son Peter Morgan manage the operations and management of organisation till his death in 2003. Alan Granett was introduced as a non family member director of organisation form 2003 to 2006. after Granett's resignation a Four man team was made to operate the business and operation of organisation. These four members were Charles Morgan son of Peter Morgan, Matthew Parkin, Tin Whitworth and Steve Morris. Parkin Gave resignation form operations and team in 2010 and Charles Morgan was named as a managing director of organisation (Berger and Berger, 2011). In January 2013, Charles Morgan was removed form the designation of managing director and replaced by Morris. Charles carried out the operations and management by handling role of strategy director of Rolls Royce. Both the chairpersons are the members of board of directors. As per share market it is analysed that trademarks from Volkswagen AG. Rolls Royce Motor cars limited has been manufacturing Rolls- Royce branded cars since 2003. organisation is basically associated with the operations and management since 1906. There is no any direct relations are found in respect of BMW AG with the Rolls Royce Motor Cars subsidiary. The Bentley subsidiary of Volkswagen AG is the direct successor to Rolls Royce Motors and the type of predecessors are entities were

Vickers, a shareholder was appointed as a local solicitor as a chairman in 1998. as per above analysis It is seen that the supplied engines and other for Rolls Royce. There is a comparable economy was formed in the form of better comfort and make cycle cars which was less attractive. It introduced V- twin Three Wheelers (1911-1939). it started the first car design and three wheeled run about. The business games subject to organisations are defined as follows;

Leading products     

Ghost: this was introduced in the year 2010 and the ghost is 4 door sedan. Rolls Royce announced the four door Model in September 2006 named ghost. It is similarly launched the phantom and only 20% of the components which would be sourced from BMW F01 Series. And it will be positioned below Phantom.

Wraith: this is also one of the segment which was introduced in 2013 with the name of Rolls-Royce Wraith coupé. This car was launched a new car at the Geneva Motor show on 5^th March 2013. this car was introduced in the honour of the original Wairth build by the real Rolls Royce Limited form (1938 to 1939) was a luxury coupé. This car has a 623bhp and twin turbocharged V12 engined connected to an eight speed gear box. This one of the powerful segment introduced in the history of Rolls Royce.

Dawn: this car was introduced in 2015 and Rolls Royce Dawn is one of the British handmade 4 seat luxury convertible. This was announced for the 2015 Frankfurt Motor Show (Sirmon and et. al., 2011).

Phantom: Rolls Royce was unrelieved a new Phantom at the great eight Phantoms Exhibits. It is one of the essential aspect which was considered in this context.

A. Round 1

Decision: as per above analysis of round one it is decided that the organisation need to improve the models in respect of building cars and improving models. There are type of measures are analysed in this context.As per above financial information it is analysed that the total sales are recorded as 16307000 for the year 2017 and the closing bank balance of was recorded as the 2953000 and the outstanding loan was recorded as 3297000.

Forecast: as per above analysis of financial reports are analysed that the organisation is average performer and 81^st percentile is recorded a as a average performer. As per financial forecast it is seen that the market Cap intra day was recorded as 15.36B and the enterprise value was evaluated as 16.41B and the trailing P/E was evaluated as 3.64. prices sales as 0.94. price book was also evaluated as 1.01 and enterprise value/EBITDA was recorded as 9.44.

B. Round 2

Decision:  it is decided that the company need to introduced the increased sales records as 1495500. it is analysed that the major aspects are introduced in respect of delivering the rights and the managing operations. It is decided that the new segments are to be introduced in respect of determining the main aspect in terms of introducing the model of 2018 and 2019. it is mail associated with the mainly (Slack, 2015).