Aim of Research and Market Analysis

TASK 1

1.1 Marketing and activities related to it.

Marketing could be defined as that process that is adopted by a company in order to gain higher profits and a larger number of customers (Serrat, 2017). With the help of this marketing, it becomes easy for companies like Complete IT that it is reaching out to more prospects to convert them into customers.

Awareness- this is the most important activity which is performed by the marketing team as they increase awareness and knowledge about their products in the market through various channels.

Engaging customers- marketing department also keeps in regular touch with customers both B2B and B2C.

1.2 Explaining market segmentation as a tool to identify customers.

For companies, it becomes important that they are identifying their prospect and then converting them into customers so this is done through segmenting their whole market (Marketing Tools for Segmentation, 2018).

Cluster analysis- this will be helping company to identify customers and gather their information based on the characteristics and demographics of the targeted areas.

Lifestyle segmentation- this is done after understanding the lifestyle of customers so this is the best tool to discover information about their style of shopping, financial preference, and technology.

1.3 Explaining marketing mix

The marketing mix is the tool that helps companies to identify their products and services with respect to others or their competitors and then formulating strategies.

Product	Price	Place	Promotion	Process	Physical evidence	People
Complete IT is providing local support to 350 SME clients	They will providing services to customers at best price	They are providing customers access to services.	Company is not been able to clearly define their goal and product through marketing	The flow of activities is good which is delivering services.	Space or area where customers are served is very good.	Personnel who are working are having good knowledge about company
Resolving issues related to IT	This price will be constant with all customers	Providing convenience to customer in terms of services	They must be making use of sales promotions

TASK 2

2.1 Explaining the aim of research and market analysis

Marketing involves a lot of many tools, techniques, and methods that could be adopted by companies so that they are able to grow their market share or penetrate into some new one (Nowak, Gellin, and Butler, 2015). As company is been indulging in providing the best IT related solutions to other companies and is been operating in London for 25 years but still they are not having enough knowledge about market and marketing tools. So they should be using the research of the market as a tool or method of searching out correct prospects. The aim of the research is to find out customers who could be loyal towards them for a longer duration of time and are also satisfied. The aim of market analysis is to identify preferred trends and customer tastes in products and services.

You may also read this:
Academic and Personal Skills

2.2 Describing research methods

There are various methods of research like that of survey, observation, interview and field trails. These methods will be helping Complete IT to discover more number of customers and opportunities which are there into markets. So company should be using market survey so that they could be able to identify targeted customers and research over their preference and demands.

2.3 Market analysis tools and techniques

The standard tool for analysing market will be that of SWOT analysis which will be helping company in taking out what trend is going on in markets.

Strength Better knowledge of IT solutions Qualified team of professionals handling the company.	Weakness Lack of market knowledge Not using marketing practice or tools
Opportunity Increasing knowledge of market and penetrating into more good market	Threats Threat of new entrance in IT market who are having better access to market.

TASK 3

4.1 Describing methods used in e-marketing

Social media marketing-this will be form of attracting customers in gaining more brand visibility through use of social media like that of Facebook and other social sites (French and Russell-Bennett, 2015).

Content marketing-this is providing variety of tools which would be depending on strategies it would be using content as form of troubleshooting.

4.2 Explaining how company manage their online image

It is essentail that Complete IT solutions are managing their onoine image so that they could be spreading message to all customers and they are also satisfied with what company is spreading to them.

Monitoring-this should b done by company so that online image could be managed in effective manner they should be evaluating online image of company through use of Google and Bing (How To Manage Your Online Reputation, 2018).

Spreading of content-if they are spreading their company and content to more customers then this could be helpful in creating and managing their online image.

TASK 4

3.1 Using market analysis techniques in researching target markets

It would be important for company to identify correct targeted customers from the market which they want to select from. There are vaious market analysing techniques in research targeted markets that company could be using like that of

Conducing primary research-this is the most important technique which is been done which would be done based on conducing primary or first form of research (Armstrong, and Kotler, 2014). Target market could be find out with this use of research like surveys or questionnarie so that company could identify what is preference of market and what customers want.

Looking at competition- if company is indulging into competition with others into industry or market so they should be having knowledge of techniques and tools used by their competitors. You have required any type of assignment writing service with unique content.

3.2 Interpret findings of market research and analysis

In this current scenario it was easily identified that customers are requiring best solutions for their service or products that are included within market. customers are having greater level of knowledge based on products sold or are made avaliable for them as they are themselves doing the market research of product. So they are in requirement to have the best form of products which are of good quality and avaliable to them at convient price as well. The techniques that Complete IT solution is selling to their customers should be adopting the correct form so that they are benefitting with its use. Company should be implementing all types of e-marketing methods including like that of social media or content marketing (Palmatier and Sridhar, 2017). These tools will be formulating or helping company in interpreting market research and analysing as well.

CONCLUSION

From the above marketing report it could be interpreted that Complete IT solution should be using social media marketing as their tools which is helping to analysis and identify who are the potential customers and targeting them. marketing departments of Complete IT solution should be identifying their targeted customers and then what activities they should be performing in order to satisfy them.