Burger hut Marketing Communication
University: Australian National University
Question :
Marketing communication covers all the companies efforts in order to make their products being profitable in the company and in its context. It complies of all the methods through which the product approach can be increased in the customers and more marketable profit can be attained. Their are various methods of marketing communication which covers advertisement, through printed media, direct marketing, sales of the products, public relation and so on. All these methods complies the ways through which the brand image of the product can be increased and the customers general loyalty can be gained. In this report we are dealing with the marketing communication of burger hut which provides all the certain methods through which the product value and customers can be gained. The main aim of the companies are to attain more profit by fixing up the proper tool for marketing communication.
- What are the effective tools of marketing communications?
- Explain the tools used by the burger hut for marketing communication?
- Is advertisement helpful to create awareness in the customers?
- What are the various methods that can be applied for increasing the market value of burger hut?
Answer :
Burger Hut is a fast food company which originally makes high quality of burgers. It was established in 1978 by James and Priscilla Williams in order to serve the high quality of burger at lowest price. They tries to give the customers a precious quality of burgers with all the veggies to make it healthy and tasty the main element bis that all the burgers being made in it are of affordable prices so that all class of person can afford it. The Burger hut complies of various methods and marketing communication skills in order to gain more customers shift towards their products. Marketing communication provides methods to the burger hut through which the company can gain more profit and idealise the area in which they may work so as to attain more profitability. It helps the cpompany to increase the market value of the products as that provides the areas and techniques through which more profit can be earned. The marketing tool has various methods to increase the production as the main of the company is to gain more profit and customers loyalty.
Their are several marketing communication tools that can be used by the Burger hut in order to gain more profit and customers from the market. It channelises different platform of working which impulse out the areas in which it accommodates to have growth and capital. Burger as being the leading brand all over the globe and has always given its products in the limited prices which means they are cost affective and are customer friendly that can make the company to earn more benefit so the tools raised are as explained below:
Advertisement- This is one of the important tool that is used by the company in order to promote the product. Burger hut implies various platforms like TV, newspaper, social media etc. to make the promotion of their products. In the advertisement they tries to make such friendly ads which shows that it is customer friendly, family place and any person who is coming alone will also not feel lonely as because of its staff and friendly manner. It can also promotes their products in the sports zone like Basket ball and football association where they can sell their burger and juices so as to show the healthy side of the company with their logo on it. This will help the company to increase their brand image by showing the customers their healthy and affordable side.
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Sales promotion- It is a method through which a company will lead to get the link between the customer and the organisation or business which means that all their will be applies a media men who will give certain techniques through which sales can be merely promoted. The burger hut can use certain areas which helps out to regain the aspect in which sales can be increased of the products that are through applying various coupons on the products and also by giving some gifts on purchasing any item of specific price. These methods helps out to give the company a usual and impactful ways in which it will help in generating more profit.
Public Relation- This is a method through which the product image is developed and helps out to create the brand image in the market, there are various methods through which the brand image of the product can be increased that covers out specifically an area like burger hut can promote the growth by showing the environmental awareness as saying the recycling is used in the products, make awareness about the products that this will helps out to give the customer a healthy product. In order to increase the value of the company they should create the brand awareness and positive image of the company.
Direct marketing- This is a tool which helps out to make the direct contact with all the existing customers as there are increasing competition in the market it is important to make the implications and proper awareness in the customers and keep their existing customer within. Thus burger hut can use this tool by contacting their pre existing customers through mails and calls and tell them about the new offers and benefits being available in the market. Thus this will help out to the company to gain more customers and also to make their loyal customers.
As the main focus of all the companies is to earn more profit and through these certain tools the company can affordably gain more customers for their own benefit and importance. Thus the marketing tools helps to attain then profit and cut the competition in the market from other rivalry companies. It gives out areas through which a company can gain and make a usual profit.
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