Report on Shopsmart Wholesale Pharmacy

Shopsmart Wholesale pharmacy is the government funded company which provide quality approved health advice and information. The company offers 24 hours health advice and also operates through the mobile application which give easy accessibility to the customers in order to access advice and information relating to health. The company deals in pharmacy services. This report is aimed to improve the effective management of the company so that it can function well.

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Situation analysis

As management is the internal matter of the company, so in order to imporve the effective management of the company Shopsmart Wholesale pharmacy, SWOT analysis is discussed below. It is that model or framework which identifies the strength, weakness, opportunity and threat of the company so that it can function well by utilising its strength and overcome its weakness and threat by the opportunities.

Strength	Weakness
The organisation Shopsmart Wholesale pharmacy provides health related expert advice and information which gives company a strength to attract the customers. The company provide its service through online and offline mode where apart from website, it offer its service through mobile application. The company have own network of pharmacy which shows that it is stable and competitive in a pharmaceutical market. This helps in strengthening the regional presence as well.	The company Shopsmart Wholesale pharmacy is government funded organisation , so its weakness is that there is governmental intervention which may affect the working of the company. There is lack of analytical and the marketing unit as procurement unit takes over the marketing function. This increases the workload of procurement department as they are unable to cope up their increased responsibilities and duties. The company have no branches in other areas which works as loss of the customers. As services can be availed online, but face to face interactions are more relevant and authenticate.
Opportunities	Threat
With the usage of internet increasing day by day, the company may address the developments so that it can make maximum advantage of it. The poor policies of the competitors may enable the company Shopsmart Wholesale pharmacy to occupy new niches and also help in attracting new customers which will result in increasing the price and thereby profits of the organisation. As the market is evolving and expanding and new products are entering, the company must respond to it timely so that it can bring such product or service into the market and attract large customers.	The growing competition in the market is one of the major threat for the company Shopsmart Wholesale pharmacy as there is threat to loose the market share if the competitors lowers their price or come up with new idea to attract customers. Another threat is the changes in licensing regulation which may affect the working and stability of the company Shopsmart Wholesale pharmacy . The instability in the national currency affect the price. The increase cost of the storage and logistics might affect the profitability and increase the losses.

Development strategies

In order to improve the effective management of the company Shopsmart Wholesale pharmacy, the organisation must come up with such leadership style which compliment the working of the company. The company must adopt the democratic style of leadership so that it can effectively manage its staff and increase the employee retention.

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Democratic leadership is also called the participative leadership where the members of the group play the participative role in decision making process. Opportunity to share idea is given to everyone, the democratic process focus on the group equality and free flow of idea, the leaders offer control and guidance to the members so that better ideas can be revolutionised. The main features of the democratic leadership is discussed below-

• Every group member is encouraged to share their opinions and ideas, even when the leaders retain the power to take final decision.
• The members feel engaged and participative which motivates them to come up with creative ideas.
• The creativity is rewarded and encouraged in this leadership style which increases the productivity of the employees.
• A sense of commitment is increased which is more likely to bring the end result more authentic.
• It helps in building strong teams as everyone work together on the specific task and have mutual respect for each other which creates healthy environment in the workplace.

So by opting the democratic style of leadership, the Shopsmart Wholesale pharmacy company can increase its effective management and motivate the employees to give their best while working. This will not only increase their morale to do their work efficiently but will also encourage them to come up with creative ideas to battle the competition.