Research Methodology and Data Analysis

Section one Title, objective, responsibilities

TITLE

Research Question (Title): To what extent has technology had a positive effect on the T&T industry?

Aim and objectives

The main aim set by the company so as to achieve effectiveness in the market is required to be followed ion a proper manner because then only they will be able to attain the main goals of the company. The aim set for this kind of research is “To analyse how technology has affected in Travel and Tourism sector”.

There are some objectives as well which is being created with the help of aim and these are required to be addressed by the researcher in an effective manner. These are as follows:

• To identify what different technology the project is concerned with.
• To identify the literature that discusses the advantages and disadvantages of these technologies
• To conduct research that identifies consumers current satisfaction with these technologies.
• To recommend various ways which are essential in attaining higher position at market place.

Section two: reasons for choosing this research project

Reason for choosing the project:

The main reason for choosing this project is to show the importance of technology in travel and tourism sector so that people can become more aware of it and do their activities in more effective manner. By implementation of technologies, there is a rapid increase in the population who are travelling around the world. So, if they will get to know the technology in more better manner then this percentage of visitors can increase as well. That is why this research topic was chosen.

Section three : literature sources searched

LITERATURE SOURCES :

1) Kerzner, H. and Kerzner, H.R., 2017.Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.

2) Molz, J.G., 2013. Social networking technologies and the moral economy of alternative tourism: The case of couchsurfing. Org. Annals of tourism research. 43. pp.210-230.

3) Menachemi, N. and Collum, T.H., 2011. Benefits and drawbacks of electronic health record systems.Risk management and healthcare policy. 4. p.47.

4) Cantallops, A.S. and Salvi, F., 2014. New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management. 36. pp.41-51.

5) Fligstein, N. and Calder, R., 2015. Architecture of markets.Emerging Trends in the Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource. pp.1-14.

Section four: activities and timescales

Activities to be carried out during the research project:

Secondary Research: Books, Internet, Magazines, Journals, etc

Primary Research: Questionnaire Survey.

Analysis of Primary Research – Using percentages, graphs and charts.

Make some Conclusions and Recommendations

Evaluation of our Methodology.

Writing Report/Project

Tutor meetings

Section five: research approach and methodologies

RESEARCH METHODOLOGY

Type of investigation

Typically, there are two kinds of tools as qualitative and quantitative however despite the fact that the qualitative one is considered as the most helpful technique for gathering the information and data as this is collected in a better way and even in this task the necessity of qualitative method is utilized to recognize what individuals say in regards to the utilization of digital technologies in incredible far as well.

Data Analysis

There are two methods which are to be utilized as a part of a research program like qualitative and quantitative. quantitative approach thinks about upon those information which could be spoken to in numerical configuration like consumer loyalty, patterns, culture and human conduct and so on then again, quantitative system is characterized as examination of all information that could be exhibited in number arrangement and this kind of investigation creates more exact kind of data. The Research tool is used here is Questionnaire and the method used here is a Quantitative Research Method.

Research design

The different kinds of research plans are experimental, descriptive and exploratory research. Each one of the designs will help the investigators in finishing the exploration in restorative ways. The plan picked under this examination is exploratory research outline since subjective research will be led here.

Research approach

Essentially there are two sorts of methodologies; inductive and deductive. Along these lines, in the momentum explore; inductive research approach will be executed and in this way the agent will have the capacity to break down the effects of different sorts of business exercises led by Thomas cook.

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Methods of data collection

There are two kinds of methods that can be used by researcher to collect the data and they are primary and secondary. Here the investigator will make use of both the methods so as to complete the research in an effective manner (Marston and et. al., 2011). Under primary method, the investigator will make use of questionnaire and in secondary sources, they will make use of articles and old records of organization.

Comments and agreement from tutor

Comments (optional):

I confirm that the project is not work which has been or will be submitted for another qualification and is appropriate

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