The report aims to develop the understanding an understanding of the various marketing concepts within travel and tourism industry with the help of various questions:
- Analysis of various concepts and principles of marketing within the industry are done
- Analysis of role of marketing and marketing mix for the travel and tourism industry is undertaken
- Analysis of various promotional mix strategy used in travel and tourism industry
Marketing is the method by which organisation can sell and purchase different types of products and service to different customer present in the marketplace. In the process of marketing, there are different methods like segmentation of different products and services, positioning of different products and services which aids to accomplish demand and desire of customer in proper manner (Lo and et. al., 2011). Marketing plays effective in travel and tourism sector through applying various strategies and methods as to gaining attention of people towards the firm or its offered products and services at market place. First choice is a tour operator which is part of TUI group which provide various facilities to the different travellers who are coming from abroad. In this report, it is explained about the core marketing concept which is ascertain by organisation, principle used for segmenting the market in order to generate large number of profit of organisation. The organisation First Choice plan for summer 2019 holiday which occurs either in Turkey and Spain which is organised by the TUI group in order to attract large number of profit of organisation in proper manner.
1.1 Core concept of marketing for travel and tourism sector
There are different types of core concept of marketing which is implemented by the organisation in order to fulfil the needs and want made by the customer in proper manner. There are different types of strategies which are ascertain by organisation in order to determine needs and want made by the customer in proper manner. This aids to increase the rate of sales of different products which are made by the organisation in proper manner (Chon, 2015). The major objectives of first choice tour operator is to satisfy the needs and demand made by the customer in effective way. Organisation prepare effective plan in order to promote their products and service which is provided by the organisation in proper manner. There are some element which clears the core concept of marketing in proper manner which are describe below:
Needs of consumer: The first choice tour operator set the different priorities which made by the customer in order to provide different travelling package which is offered by the organisation.
Products and services: There are various products which are provided by the organisation in order to accomplish by desire and demand made by the customer in effective and efficient manner First choice tour operator provide new and innovative products and services which aids to attract large number of customer. The first choice tour operator provide various service in proper manner. It aids to generate large number of revenue for organisation. If different facilities are not provided by the company then customer clinch to other company which are related to travel and travelling industries.
Values , satisfaction and quality: Organisation put their effort in order to accomplish demand and desire made by customer in proper manner. So the manager of First choice provide qualitative service to the different customer which are coming from abroad. The management consider the views which is given by different customer which aids to accomplish demand and desire made by the customer in proper manner.
Market: This is concept is ascertain by the First choice in order to recognise the different trends which are ascertain by different rivals present in the marketplace.
1.2 Impact of marketing environment on individual travel and tourism
Environment plays a significant roles in order to perform different activities of organisation in proper manner. First choice is Tour operator which is part of TUI group which offers summer holiday for very attractive location of Spain and Turkey (Tham, Croy and Mair, 2013). There are some external and internal factors which give impact on travel and tourism sector:
This is also termed as micro environment and it includes about the different element which give impact on the travel and tourism companies.
Customer: These are the individuals which ascertain the different travelling service, so it is responsibility of the manager of organisation to determine demand and desire of customer in proper manner.
Supplier: These are person which provide various product and services to the organisation in order to provide various types of demand and desire made by the organisation.
Rivals: There are various rivals present in the marketplace. So the First choice organisation implement different types of strategies in order to stand before the customer in prop