As per the scenario of this report, a tourism consultant who works in a well-known organization has a responsibility to explore the potential of tourism development. In this regard, it is required to evaluate crucial components related to the tourism industry that can determine its growth opportunities.
- Evaluate the structure and previous history of the travel and tourism industry.
- Critically discuss the impact of national and local authorities as well as global level agencies upon the tourism industry.
- Demonstrate the impact of supply and demand over the travel and tourism industry.
- Critically discuss the potential impact of tourism.
Tourism is considered to be as very big industry which is contributing a lot towards economic development of nation and also in generation of employment for people in UK. It is the sector which is growing at very rapid rate. There are several policies are developed the government in United Kingdom to help tourism industries in achieving success and fostering growth. Legal authoritarian have also supported travel and tour operators companies in expanding the scope of their operations. Tourism sector is considered to be as the major industry within the international market which have high potential to generate revenue and profitability. Tourism includes several activities which contribute effective role for business entity to attract and entertain tourist. Tourism industry also have vast history and there has been continuous development in the sector.
The purpose of the report is to highlight the major development in tourism sector which has taken place over a period. It also has focus on recognising the function of government in tourism industry. Assignment will also reflect the way several policies have influenced the success of tour and travel companies. It also has emphasized on analysing the factors which has effect on demand of tourism products or services.
1.1 Major historical development in travel and tourism sector
Since , last few years , There has been tremendous growth in travel and tourism industry. In last few years , many significant changes have taken place in the specific sector. On the basis's of historical information it can be stated that the travel and tourism has contributed a lot towards economic as well as development of United kingdom. Tourism industry has also provided the employment opportunities to domestic people in UK. In earlier times , travel activities was only conducted mainly for religious or business purposes. But with the passaged of time and improvement in social as well as economic conditions, people have started travelling for variety of objectives such for relaxation , education , business , leisure etc. Changes in social as well as economic factor has supported tourism industry in increasing their demand for products or services. It has also provided tourism sector an opportunity to increase their sales as well as profitability. Regular support of government has provided tour and travel companies chance to expand the scope of operations and enabled business entities to provide additional facilities or services to tourists. As advancement in technology has enabled companies to improve the quality of their goods as well as services. It has also enabled business ventures to increase their working efficiency and promote their goods as well as services (Molz,2012)
The tourism has evolved when nomads who travel around the world in search of food and shelter. The purpose of tourist in 1500 Bc was to arrange for food and trade worldwide. This has given rise to barter system. The tourism was developed by European Union.
The first travelling activity was conducted by Ascot Da gamma for business purpose. At that time there was not much demand for tourism product or services. By analysing the fact, tour and travel organisations in the industry has planned to introduce attractive packages for generating the demand. The first tour package was launched by British elite class between late 16th and early 19 Th period had given rise to new apparent horizon of tourism. The tour packages which was introduced by travel companies has supported business entities in influencing people to travel. Tour packages includes combination of various services, paid holidays, etc. Earlier the purpose of establishment of travel companies was to earn high revenue as well as profitability. This intention is same in present scenario as well, but in addition to this now tour operators also have objective to provide high level of satisfaction to clients. In present era, technology has enabled tour and travel company to provide additional facilities to customers such as online booking facilities. This factor has assisted tour operators in increasing sales as well as profitability. In addition to this , travel organisation has planned to form partnership with hotel as well as transportation industry. This strategy has enabled business entities in increasing the scope of their operations. It has enabled firm to provide transportations, accommodation, food services to tourist and allow travellers to have comfortable stay at destination. This activity has also provided business entities an opportunity to influence visitors to stay for long time at specific place and make frequent visit to Scotland (MiddletonandClarke,2012)
The major changes in Tourism includes, development in transportation services :
Sea transportation: Earlier, people used to travel from one destination top other by walking. But afterwards. Sea transportation option was established in year 1831.The objectives of developed of this transportation medium is to provide good as well as comfortable working experience to tourists.
During 20th century rail transport has emerged as the new as well as major development in tourism sector. The objectives of providing rail as a transportation services is to provide travel an ease and comfortableness during the journey. Recent development in tourism sector is emergence of air transportation. It is considered to be as the best form of transportation services which can be availed in order to reach quickly from place to other.
Introduction of new tour packages is another major and significant development which has enabled travel companies to increase demand for products, generate revenue and profitability. It has also provided firm an opportunity to achieve success and foster growth (Mehmetoglu,2014)
1.2 Structure of travel and Tourism industry in United Kingdom
The tourism industry has form partnership with other sectors such as Transportation and hotel companies with the intention to fulfil the needs of customers and provide them with high level of satisfaction. Each and every organisation belonging to different industry works in coordination as well as cooperation with each other. Business operation of tourism sector are interconnected and structured in systematic manner. Tourism industry is very big and can be categorised into small segments.
Hospitality: This sector in tourism sector is considered to be as the most important. As by providing the accommodations services, travel companies can influence people to stay at particular destination for long time. Purpose of this segment in tourism sector is to provide optimum level of services to tourist and fulfil their basic requirement.
Tour operators: These are those organisations who are responsible for managing as well controlling the activities. Tour operators make plans and organise several activities for tourist. These firm also offer several tour packages which assist them in attracting more numbers of customers. Tour operators inspire people to travel by catering all the area of tourism that include inbound, outbound and domestic services at reasonable price.
Travel agents:these people promotes products or services provided by travel companies. Duty of travel agents is to provide complete information about the packages to customers. Travel agents also provide advice related to several travelling options available with traveller.
Ancillary services:Financial institution, media, government is supporting tourism industry in expanding their business and widening the scope of operations. In addition to this several public department include culture, media and sport all business entities are providing support to travel industry at national level.
Accommodation:Tour and travel sectors provides different form of accommodation facilities such as cottages, apartments, villas, etc. All this services are provided by travel industry with the support of hotels.
Transportation:It is considered to be as another most significant part of tourism industry. As without transportation travelling activity can not be conducted. Transportation is important part of tourism. As it allows tourist to visit from one destination to other.
Attraction:-Natural action is the central element that initiate tour and travel company. It enables tour and travel companies to utilise different natural resources in order to attract more number of visitors (Litvin,GoldsmithandPan,2008)