Introduction
In order to get effective success and growth in the competitive business environment, it is very important for corporation to keep customer satisfy. If buyers are happy with product and services then company can easily earn expected profitability and growth in the market. Hence, it is very important for corporation to understand customer behaviour and their requirement regrading product and services. It is also very important to deliver right information to them about services and items so as they can acquire correct information about the brand and purchase product and services according to their requirement (Beard, 2014). At the time of purchasing the commodity, several kinds of element affects customer behaviour and decision of purchasing. Thus, it is significant for organisation to understand customer behaviour and associated factors that may changes their nature f purchasing. Corporation can use several strategies and practices of effective marketing through which it can promote its brand in more effective manner. With help of impressive strategies business unit can successfully introduce its brand and influence customer for purchasing product and services.
Social media marketing is one of the excellent practice in present era by which company can promote and advertise commodity and services in more effective way. It is the platform where customer and corporation get connects with each other and share their information with each other. There are several channel's comes in the social media platforms such as You tube, Facebook, Twitter etc. With help of these channels, company can promote and advertise their product and services in the market and influence customers regarding their purchasing decision of commodities and
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