Data Collection Methods - Queensgate Shopping Centre
University: UK College of Business and Computing
Question :
The scenario of this report is based on analyzing the use of technology in the shopping mall and high streets shops in order to develop a positive and direct relationship with target customers. For this analysis, the appropriate structure can be:
- Explain different data collection methods as well as analyze how to make a planning to conduct a survey for Queensgate Shopping Centre.
- Evaluate how to analyzing and summarizing data related to the specified topic.
- Provide an outline that determine reporting and presenting findings for different methods.
- Construct software generated information that helps in business decision making.
Answer :
INTRODUCTION
Business decision-making is quite useful for the company to enhance overall performance. Present report deals with assessing how technological innovation is impacting sales of Queensgate Shopping Centre which is a high-end mall in UK. Furthermore, it is sample of students from various campuses is taken and shopping habits of consumer whether affected by technological advancement impacts on sales is assessed. The plan is formulated for carrying out secondary data, questionnaire is produced as well. Moreover, results of survey are provided through trend line graphs in effective manner.
TASK 1
A) Creating plan for collecting data
The data needs to be gathered in order to extract concrete results in the best possible manner. This is essentially required so that information may be collected and as such, valid conclusion can be drawn with much ease. In relation to this, data will be gathered from students of all campuses of UK CBC to effectively get conclusion whether technological innovation has impact over sales and operations of high street shops and malls. In present study, Queensgate Shopping Centre is chosen as a specific sector which is mall situated in UK. Moreover, the data will be taken from students to accomplish aim of the study. For achieving this, primary and secondary data will be collected by scholar (Yuniningsih, Widodo and Wajdi, 2017).
Primary data is termed as fresh data which is gathered for the first time from various ways such as questionnaire, surveys, interviews etc. The plan for collection of primary data is to issue online questionnaires to respondents will be made in order to gather data in the best possible manner. This will be issued to 20 students which will be the representative of all students. Furthermore, they would be asked to duly fill questionnaires and provide the same within stipulated time frame. On the other hand, secondary data is second-hand data which means that it is previously collected for some purpose of the research and as such, scholar can use the same for conducting his own research. The plan for gathering secondary data is that scholar will take information from the books, articles published on internet, journals etc. Thus, desired will be obtained to conclude research in effective manner.
B) Producing survey methodology and sampling frame
Survey methodology-
The survey methodology is required in order to collect data ineffectual way. It is needed to collect data in that way which will be helpful in carrying out conclusion regarding the aim of the study in effective manner. For achieving this, online questionnaires will be issued to students so that information can be extracted in the best possible manner. It will be done by taking out mail ids of students from the administration department of university and as such, results would be drawn with much ease by mailing questionnaires to their personal ids. Fast and quick results can be extracted with the help of using this survey methodology. Thus, desired conclusion may be taken out quite effectually (Zavadskas, Antucheviciene, Turskis and Adeli, 2016).
Sampling frame-
The sampling frame is another way to collect data by taking sample of universe only. It is essentially required as each and every piece of information cannot be gathered for carrying out research in effective manner. This help to gather data within time frame so that no extra expenses are incurred. Moreover, taking sample is economical method as well. In relation to this, simple random sampling would be taken by the scholar to conduct research in the best possible manner. Thus, sample of 20 students will be taken who will be the representative of all the students and desired results will be obtained with much ease.
C) Preparation of questionnaire
|
Questionnaire Demographic information Age Name Q1. Do you agree that innovation helps to accomplish goals of mall?
Q2. Do you think that technological innovations helping in increasing sales of Queensgate Shopping Centre?
Q3. Do you think that innovative techniques is initiating change in shopping habits of consumers of mall?
Q4. Among these, which place do you visit to purchase goods?
Q5. How frequently do you visit Queensgate Shopping Centre for buying commodities?
Q6. Are you attracted to shopping malls for purchasing goods?
Q7. Do you agree that innovative techniques in malls impacts consumer behaviour?
Q8. Which factor influences you to purchase goods from Queensgate Shopping Centre?
Q9. Please provide your valuable suggestions that could be implemented for initiating improvement in providing services......... |
TASK 2
A) Provide a summary of data collected from the survey
|
Number of respondents |
Do you think that technological innovations helping in increasing sales of Queensgate Shopping Centre? |
Do you think that innovative techniques is initiating change in shopping habits of consumers of mall? |
|
1 |
1 |
1 |
|
2 |
1 |
1 |
|
3 |
2 |
4 |
|
4 |
1 |
2 |
|
5 |
1 |
1 |
|
6 |
2 |
1 |
|
7 |
1 |
1 |
|
8 |
1 |
1 |
|
9 |
1 |
1 |
|
10 |
1 |
3 |
|
11 |
1 |
2 |
|
12 |
2 |
1 |
|
13 |
1 |
2 |
|
14 |
1 |
1 |
|
15 |
1 |
1 |
|
16 |
1 |
1 |
|
17 |
2 |
1 |
|
18 |
1 |
1 |
|
19 |
2 |
4 |
|
20 |
1 |
1 |
|
Mean Value |
1.25 |
1.55 |
|
Median Value |
1 |
1 |
|
Mode Value |
1 |
1 |
|
Standard deviation |
0.44 |
1.00 |
B) Analyse results of the survey conducted from respondents
Theme 1- Increment in sales due to innovative techniques
The statistical analysis has been carried out which is taken out from the survey of the respondents in the best possible manner. The value of mean, median and mode are obtained which shows survey results in effective way. It can be interpreted that mean is 1.25 which clarifies that sales are incremented of organization when modern techniques are implemented and as such, Queensgate Shopping Centre is able to earn profits. While, median and mode is 1 which implies that sales are in direct relation to innovative techniques (Zeng, Chen and Li, 2016).
Theme 2- Initiating change in customers' shopping habits
The results drawn in relation to survey conducted shows that neutral experiences are imparted by customers. This is evident from the fact that mean is 1.55 which customers have more or less positive experiences. While, median is 1 which shows that shopping are changed because of technological innovations as half of population believes the same. On the other hand, mode is 1 which implies that habits of consumer changes with respect to innovative techniques..
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