Analysis of Small Business Enterprise

Task 1

1.1 Produce a profile of an organisation

The Company Dragons Den have a different firms that obtaining the financial services for the purpose of expanding business. Thus, from all the organisation that are one firm that are selected that are as described as follows-

Company Name	The Hungry holding Ltd are under food industry where they operated  their business by providing food products in London's Local community.
Structure of owner	There are two active main directors within the hungry house Company run their business in food industry. The main officer or directors are under this that are described below: The MRONGOVIUS, ALICE LISA: They are the main director of the  Hungry holding Ltd who are appointed within the company on the effectual date on the month February 1, 2016. He play a greatest role for director and the another occupation of him is Chief executive director. OBTBERG, NIKLAS: They are also one of the main director that are appointed within the organisation on the effective date on the April, 25 2012(Stachowiak, Clark, Templin and Baker, 2010 ). They play their work as a director and also he is a managing director of this particular company are the Hungry House limited.
Organisation history	The Hungry house limited are mainly found in the 2007 year under the food industry in the London city. Thereafter, they are mainly incorporated on the month April 7th , 2007. They deliver the food products and offer a better quality of services in the particular target segment for the purpose of increasing profits.
Business activities	The most important activities of the company is that they deliver a foods products or services by the modern technology such as social media to the customers.
Firm location	The Hungry house holding are the London based firm an there Location are as described below- Blue Dot consulting limited, Chester House Fulham Green, at the 81/83 Fulham high street, London, SW6 3JA.

Hungry house holding Strength and weaknesses

Strengthen:

• They offer the nutritional and hygienic food products to the targeted customers of the London market.
• They have a capability and ability to effectively able to recover the starting expenses and cost (Singh and Nakayama, 2015).
• They have strong brand image and goodwill in the minds of customers in the marketplace.
• There are various types of unique food dishes that are able to retain and attract the several number of consumers from the target marketplace.

Weaknesses:

• The major weakness of that particular company that is hungry house limited which has no presence in the wider marketplace.
• The another weakness of this company is that they does not have a various types of promotional and advertisement activities.
• They have not appropriate strategies to maintaining the level of inventory.
• There is a lack of development and training session in the Hungry House limited.

1.2 Carry out an analysis of the business using comparative measures of performance

In the food industry in which there are several small medium-sized enterprises which are currently operating their business in food or services products at local community of a particular country. The Divine Organic Foods Companies is the main competitor of the Hungry house Ltd Holding that was mainly incorporated in the month of October 29th in year 2009. They both are the main company who are mainly operating their business in that particular the food industry and there is a financial performance that are mainly described which are as described as below-

Interpretation: There is a table that are mentioned above in which there is data and figures that shows the performance of both the company that are Hungry House Holding limited and the Divine Organic Food Companies UK limited (Samli and Senkoylu, 2010). The above figures shows the net profit and company sales that are described further in it has been interpreted that there is a downward flow of the profit as well as sales at the starting stage. Thereafter, these both variables are increase continuously over a the particular timing period. It ha s been analysed from the above data and figures in which it has been said that Hungry house limited are capable of producing revenues in the year 2010 that have a 8000GBP. Beside this, there competitor of this cited Company producing the sales revenue generating that are ½ of £3000. Apart from this, it has been analyzed that both of the Company's sales profits are now goes downwards that in the accounting year, 2012.

Thereafter, the Hungry house limited sales as well as company Divine Organic limited are increase consistently in the financial year from 2012 to 2016. Thus, in the accounting year,2013 the sale of Hungry house limited and the competitor Divine Organic limited the sale profit is £9500 and £4000 that are respectively. Furthermore, the profit of the cited Company and its competitor under the food sector that are £2185 and £720 which was in the year, 2013. Thus, the data and figures show that both the organization under the food industry have a capability to attract the customers from the target market that leads to earn higher profits and increase sales of its products or services.

Thereafter, they generating revenues and profits of the both company are improve frequently and that attain at the £12900 and £3870. Therefore, the competitor of the cited Company are capable in producing the more revenue in the accounting year that reaches up to the £9700 and £2037. The hungry have a effective techniques that assist them to attracting the potential customers and able to control production cost as comparison to Divine organic limited(Munoz-Price and Quinn, 2011). It has been also analyzed that if there is a comparison among both companies in which it said that hungry limited Company have an ability to recover the expenses at the initial startups and it has a brand image in the mind of customers in the market than the divine Company. Thus, there are various reason regard to Hungry house holding limited is that they are capable in earning a higher amount of sales profits and generate more revenue at the financial year.

Task 2

2.1 Appropriate action to be taken to overcome from the weakness and the describe the appropriate justification

Each firms are finding out the ways to minimize the different types of weakness that are facing by the company in the business environment. It does not matter that the company is operating in what industries whether they are food industry and any another segment. Thus, to overcome from weakness the organisation finding out the ways to reduce by implementing in different situations. The management of a company adopts the different type of tactics that assist them to increase the business performance in that particular target marketplace. In the present case, the hungry house holiding limited which deliver the food product through social media or online platform and also deliver their services though offline trading. Thus, these are major weakness of this particular company and there are several weakness of this firm as they does not opt the effective marketing and promotional strategies that are highly impacting on their sales in negative manner (Mafamane and Scharek-Tedin 2011). Furthermore, they are not able to handling the large stock at the same time of food products and one more weakness is that have not appropriate training and development session to improves the skills of its staff workers and aware the customers. Please refer to the sample of Qantas Airline

Therefore, for the purpose of minimizing the all weakness that are discussed above regard to the weakness of the hungry house limited company. Thus, to overcome from these weakness the cited Company should adopt the effective advertisement strategies and also promotional strategies for the purpose of enhancing the sales and capture the wider marketplace. Thus, there are various types of advertising tools that are available in the market but the company choose as per their situations. It directly able the Company to effectively promoting their foods products in the target market and also able to capture market by delivering the food items in that particular segment. Therefore, in context to the cited company as is that they should adopt the social media website for the purpose of promoting their existing as well as new products items as nowadays most of the people are keep in touch with the latest technology are the internet. Thus, this type of strategies are most effective that capture the large market share at very low cost of promotion and it gives the better returns for that particular strategies. Thus, it assist the company to effectively overcome with their weaknesses if they use this particular promotion and advertisement strategies that are discussed below.

Along with that, the cited Company can used the various tools that are analysing the pattern and re-order level that able them to sell the food items in that particular market segment. It can effectively managing the inventory stock of food products and maintain the raw material in effective manner. Therefore, the company should adopt the just in time strategy that assist them to manage the supply of food products or services at particular the right timing and manage the stock levels quantity (Liu and Ling 2014). Thus, this technique are widely used by most of the companies and the cited company should adopts for the purpose of managing the food stock items. In context to overcoming from weakness of hungry house Company is that they necessary to hire a highly skilled workers so, they can able to manage each situations. Therefore, the above strategies that are adopted by the Hungry house limited is that to reduce their recent weakness and develop the high skilled worker in effective manner.

2.2 Analayse the various ways in that the existing performance of the Company is maintained and strengthen

Each organisation have a strengths in kits industry in that it assist them to effectively run the business functions in effective manner. It directly leads to enhance sales profit and generating more revenue at the accounting year. The major strength of hungry house holding limited is that as they are able to deliver the hygienic food items and have an ability to cover the initial start up expenditures. Apart from this they can able to build a strong brand image and develop a unique as well as innovative food dishes. The most recent strength of the company is that they can enhance the business performance of the company so, can manage through adopting strategic approach. The company maintain their existing performance by adopting the strategic approach. There are various strategies as well as tactics for the purpose is that to make use of high-quality of nutritional product that are mainly checked through the measurement of quality such as trademarks, ISI and food association etc.

Therefore, the management of the company are able to make usage high-quality of items in the products that consist of betterment and rich nutritional which able them to deliver or serve the good quality of foods product to the consumers. Thus, the type of nutritional products are not affecting on the consumers health of consumers in negative ways that resultant into attracting the consumer in large. Thus, they are able to purchase the food items in effective ways than the competitive industry rivalry companies (Li and Tong 2014). In context to the hungry house holding limited is that they are highly capable in recovering the cost that arise at the time of running business that resultant into enhance the company sales in consist manner. Thus, they should adopt the company resource enterprise planning software programs through which the managers able to transacting the with each financial treatments and also able to earn incomes. They can effectively controlling cost whether they are direct or indirect expenses that can be capable in controlling in appropriate manner that leads to generating more revenues which leads to increase higher profits in future financial timing period.

Thereafter, to enhance the strong image in the food industry the management of the hungry house holding carry out the corporate social responsibilities. Thus, with this strategies the cited company can capable in attracting the social sectors toward. Therefore, the cited Company are required to adopt the CSR activities which assist them to improves the educational as well as charity sector. Thus, under this both sectors help them to effectively attracting towards the Li, X., and Tong et.al.,2014society that help them to build a goodwill and strong image. Along with that, it hire the high skilled workers for the particular R&D department which assist them to research something new and unique or innovative food items. Thereafter, the cited company can effectively adopt the particular strategies for the purpose of serving the innovative food item in the London city.

2.3 Findinmg out the new areas where the organisation can expand their business

In the hungry house limited there is a suggestion that help the to assist them to enhance the business activities due to which company sales increase and generating more revenue. Thus, they can effectively capture the higher market share in the financial accounting year. In regard to this, the management are required to adopt the several strategies regard to advertisement and promotion that help them to make presence globally (Li and Tong,2014). The company should adopt the Ansoff model in which there are various strategies are to be under taken are the market development, product development, market penetration and diversification. Apart from this, the another effective strategies for cited company is that among the model is the market development that assist the company to enter into the new market whether its is known or unknown.

As per this, the company adopt the market development strategies that assist them to enter into the new market and make a global presence which is Asian market that assist them to make profits in the food sector. Thus, in the Asian market that is the emerging market so, they can able to deliver food products in the local community. They also assist them to buy the food items at lower cost that enhance the better nutritional.

Task 3

3.1 Produce an assessment of existing business objectives and plans

Hungry house holding limited is a food online company that offer a food items through online over the internet to the people at anytime anywhere they want to purchase. There are several types of food item are the Indian, Pizza, Chinese and more and the rank of these restaurant at the top. Thus, there is SMART objectives that provide advantages that help them to reach at the objectives in effectively manner. Therefore, there are various objectives as well as plans of the organisation that are as follows-

Specific: The main objectives of the company is that they find out the gap and fill the gap . To provide effective products due to which provide the food products through online

Measurable: Capturing the market share of UK market is about the 20% in the year 2019 that expanding the business in various other countries (Kim, 2013).

Assignable: It can be attainable by conducting the market research for the purpose of identifies the customer desires and wants in regard to culture, taste and food habits etc.

Realistic: Established a innovative dishes and effective opt the latest technology. Thus, the particular market segment in different groups for the purpose of capturing the market share and fulfil the desire of customers.

Time-related: The objectives can be achievable objectives and capture the market share is about the 20% in year latest by 2 year.

3.2 Revise business plan to incorporate appropriate changes

The hungry house holding limited can established their business and operating business activities in the Asian market. Thus, deliver the unique and variety of food dishes in the particular target market to enhance probability (Bruno, Carrillo, Phillips and Andrews, 2010). It can be possible through online platform and questionnaire method is used to know the perception of consumers and values. Thus, it assist the company to effectively enhance their sales.

The cited company adopt the advertisement and promotional strategies for which they used the various medium that are newspaper, social media and bulletin boards etc. Apart from this Company used the market segmentation strategies in which they categorise two demographic and physiography segmentation.

3.3 Prepare an action plan to implement the changes

Task 4

4.1 Report on the impact of the proposed changes on the business and its personnel

There are both type of implication are the positive and negative the change that are made or proposed by the cited company. These are as follows-
Positive implication

Market share: The hungry house holding company can able to capture a high market share that are target by them is about 20% in year 2019 (Samli and Senkoylu, 2010). Thus, they can effectively attain the objectives by deliver the product in the Asian market.

Financial impact: The company can able to earn higher amount of profits through adopting the promotional and advertisement strategies.

Negative implication

Minimizing company business performance: The changes that are adopt by the hungry house holding does not impact overall in positive manner. Thus, it develops the negative outcomes at that time when the cited company not able to adapt the latest technology. Thus, the firm needs to conduct training

4.2 Plan how the changes will be managed in the business

The cited company adopt the Lewin's change management model that are as described below-

Unfreeze: It is the foremost stage under which company can able to analysing the target market such as Asian in effective way. Thus, expectation of customers concern with food items can deliver these item via internet (Wilson and Markland, 2014). The company have to conduct the training programmes to adapt the changes and train the workers in effective manner.

Change:It is the second stage, in which there are several alternatives that are formulate and implement by the company. Therefore, the employees are not aware about the new roles and responsibilities. It is very essential for the company is that to adopt the leadership styles to give proper guidance.

Refreeze: It is the last stage, in which the proposed changes implemented by the cited organisation and it becomes necessary to the people within the organisation are adopted. There is a changes in the working style and it help to attain the objectives in effective manner.

4.2 Monitor the improvement

The hungry house holding limited can able to capture the high market share about 20% in the year 2019 due to which it increase sales and generate more revenues (Wilson and Markland, 2014). The company satisfy the customers through deliver them various types of dishes are the Indian cuisine food and all types of food items. It has been also seen that the company improvement In terms of sales and revenue from the year2013 to 2016

Conclusion

Summing up the whole report it has been concluded that the Hungry house holding limited can established their business and operating business activities in the Asian market. Thus, deliver the unique and variety of food dishes in the particular target market to enhance probability. It can be possible through online platform and questionnaire method is used to know the perception of consumers and values. Thus, it assist the company to effectively enhance their sales.

References

• Bruno, J.G., Carrillo, M.P., Phillips, T. and Andrews, C.J., 2010. A novel screening method for competitive FRET-aptamers applied to E. coli assay development. Journal of fluorescence
• Kim, L., 2013. Overview of the microfluidic diagnostics commercial landscape. Microfluidic Diagnostics: Methods and Protocols, pp.65-83.
• Li, X., and Tong et.al.,2014. Genome analysis of Enterococcus faecalis bacteriophage IME-EF3 harboring a putative metallo-beta-lactamase gene. Virus genes
• Liu, H and Ling et.al.,2014. Chemical composition of Enterococcus faecalis in biofilm cells initiated from different physiologic states. Folia microbiologica
• Mafamane, H and Scharek-Tedin et.al., 2011. Studies on the effect of an Enterococcus faecium probiotic on T cell populations in peripheral blood and intestinal epithelium and on the susceptibility to Salmonella during a challenge infection with Salmonella Typhimurium in piglets. Archives of animal nutrition
• Munoz-Price, L.S. and Quinn, J.P., 2011. Renewing Investment in Antibacterial Research. Emerging Trends in Antibacterial Discovery: Answering the Call to Arms