Functions of Business Environment - ALDI
University: Regent College of London
Question :
The scenario of this report discusses that a Business analyst of a multinational organisation investigates different types and size of business organisation as well as influence of business environment on them. Furthermore, an analysis that determines availability of strategic direction to over negative impact of external and internal environmental factors.
- Identify different type, size and scope of organisation.
- Evaluate the interrelationship between different functions of ALDI.
- Analyse the positive and negative impact of external environmental factors upon business practices of Aldi
- Discuss strength and weaknesses of Aldi as well as its interrelationship with external factors.
Answer :
INTRODUCTION
Business environment is a combination of different internal and external elements which impact on actions as well as decisions which are taken through an entity. Change in clients, technology, market trends, suppliers, government and some of the legal systems are come in this. In addition to this, it is a responsibility of manager to determine all factors and include them in prepare the effective business related strategies or policies. External as well as internal both factors impact on business related operations. In internal factor includes rules, culture, structure and policies and firm can control on these all given factors. On the other hand on external factors there is no control of an organisation (Kang, Lee and Kim, 2010). This present business report is based on the ALDI organisation which is a supermarket chains with more than 10,000 stores in almost 20 countries. Under this mention report discuss about various kinds as well as purpose of different organisations and also their legal structures. Relationship among various organisational function and they all are related with structure of firm will be mention in given report. In addition to this, negative and positive affect on macro environment on business operations will also be discussing under this assignment.
TASK 1
Covered in PPT
TASK 2
P3 Relationship among different organisational functions and link with organisational objectives and structure
Nestle is one of the biggest food organisations in all over the world. It produces as well as provide different types of food goods to consumers in order to satisfy their demands and requirements (Kian Chong, Shafaghi and Leing Tan, 2011). The main motive of this organisation is to capture large share of market and generate more profit as comparison to its strong competitors. In products of Nestle organisation involve medical food, breakfast cereals, confectionery, ice- cream, snacks, baby food, frozen foods and many others. This firm conduct its business at global level and it has different functions like for an instance finance, operations, human resource and marketing. The functions of every department are varied from the each other. All functions are related with the organisational structure and objectives. An interrelation of different functions of every department given below as above:
Marketing department- Under this, it is a responsibility of marketing manager is to carried out an investigation in context to get accurate information regarding current market trends (Klapper, Lewin and Delgado, 2011). For interact with consumers, Nestle firm uses different communication modes to aware consumers about existing or new services or products of company in better manner. In addition to this, efforts which are done through marketing department enhances sale of products of firm and also maximise profit level.
Human resource department- The main work of this department is to choose as well as recruit qualified and capable employees to fill vacant job position. The main functions which are carried through this department are performance appraisal, prepare compensation package, documentation etc. There are various efforts which are done through management of human resource for recruit capable candidate for specific job.
Finance department- The work of this department is to prepare different budgets as well as allocation of finance in proper manner of various departments so that they can implement their operations at workplace in better manner.
Production department- Production of services and goods for fulfil demands of customers. Activities and operations of production department are connect with objectives of an entity (Buckley and Casson, 2010). It is the responsibility of this department is to produce goods on the basis of needs of consumers and make improvement in process of production.
Organisational structure- It refers to a way in which company implement its activities and produce goods for the final customers. There are various kinds of organisational structure given below as above:
Geography based- Under this, segmentation of firm take place according to the different regions (Klapper and Love, 2010). In context to this, Nestle organisation ascertain needs as well as demand of customers which are live in various regions.
Function based- Under this organisational structure, firm is segmented according to different functions which are performed through firm. The main functions of Nestle company are marketing, human resource. Production, finance and many others.
Product based- In this, segmentation of Nestle company is to be taken place according to different products which
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