Business Decision Making Techniques - Food For Friends

TASK 1

1.1 Create a plan for the collection of primary and secondary data:

Food for friends is a Restaurant which started providing its services in United Kingdom. The main purpose of the restaurant is to collect the necessary information about their services and quality of their food from the market. For collecting this information their two types of methods namely primary and secondary. These both the methods have their own importance in collecting and analysing the information from the market. The researcher plays an important role in finding out the information which is reliable and accurate and it helps the management of the restaurant in drawing certain important conclusions. These two important sources are discussed below:

Primary sources: The primary source is the collection of raw and fresh first hand data from the respondents (Tzeng and Huang, 2011). The information obtained from the respondents is more reliable and accurate as they are the personal opinions of the people who are interested in the business. They give the actual view of the business and provide honest feedbacks. The primary source of data collection is through questionnaires conducted online on social sites, restaurant's own site and getting in house feedbacks from the customers after providing them services. The various primary resources are discussed below:

• Survey: In this method the researcher chooses the various number of random respondents that comes to the restaurant on a regular basis and a series of questions are asked from each of them to come at a certain decision.
• Questionnaire: This method uses a number of questions that are prepared by the management that are necessary to conduct a particular research. The prepared questionnaire is uploaded on social sites and restaurant's own site etc.

Secondary sources: This source of collection of information uses published data such as magazines (industry related), newspapers, articles and food bloggers and it uses past information also. This source provides second hand information and does not play as much importance as the primary source.

1.2 Presenting survey methodology and sample framing

Surveys are conducted with main aim of assembling of data from the various respondents to gather the important information which is required to come at a solution and in the business decision making process (Tufféry, 2011). For this purpose, it is necessary to conduct the research in an effective manner by using the primary and secondary sources of data collection. These sources help in coming at a particular decision regarding the problem and helps in getting feedbacks about the solutions that are used and finding out whether it was effective or not, so that they carry out changes for satisfying their different criteria.

Survey methodologies: The survey methodologies is the process of conducting surveys by food for friend to gather the views of the respondents regarding the services that are provided by the restaurant such as food quality, ambience etc. For conducting the researches, the management of restaurant decides to use the primary source for data collection (Stine and Foster, 2014). Primary source uses questionnaire to conduct the survey from the respondents by framing the questions that are required for decision making. These surveys are distributed publicly or published on the social networking sites and then are used to solve the issue involves in food for friends’ restaurant.

Sample Framing: This process of research uses the sample data from the given population. In Sample framing, various techniques are used such as random sampling, stratified sampling, cluster sampling by the researcher. These methods are used by the researcher in the selection of the sample from a given population because it is impossible to conduct a survey on entire population.

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The research analyst of food for friends have decided to select random sampling method to select samples from the population for conducting the research because it is the most effective and easiest method for the selection of sample from population (Schmoldt and et. al., 2013). The random sampling method has its own advantages because in random sampling there are less chances of biases as compared to the other methods. The random sampling method has selected sample of 60 random respondents from the total population of central London. The different queries for which the various questions are asked from the respondents are:

1.)Diversity of services

2.)Quality and quantity of food.

3.)Rates

4.)Ambience of Food for friends.

1.3 Design of Questionnaire