Analyze the Effectiveness and Importance of Internet - Unicorn Grocery
University: Regent College London
Question :
The objective of this research is to analyze the effectiveness and importance of internet and its tools in order to maximize values of firm. All these practices will assist identifying how internet provide effective working services to an organisation.
- Analyze appropriate research approach and methodology relevant to this topic.
- Construct a relevant research based on a theme of Unicorn Grocery.
- Identify the outcomes of this research and communicate it to identified stakeholders.
- Provide a reflection over research concept and methodologies.
Answer :
INTRODUCTION
Overview of research
Large number of department work in a business organisation and perform various roles that support entity to achieve it set goal and objective. Marketing is known as one of the most function perform by every enterprise. This is the process in which various communication tools are utilise by manager to make the target customers inform about company's product and influence them to buy the same (Büyüközkan and Arsenyan, 2012). This directly increase profits of enterprise and help in sustain for long time period. For satisfy the needs of customers and to retain them for a long time period it is very significant for business entity to create good relations with them. Today internet is known as one of the most effective tool which help in improve effectiveness of business operations as this provide various ways to enterprise to promote its product in market (DurmuÅŸoÄŸlu and Barczak, 2011). Today almost every business organisation use internet to market its products one of the main reason behind this is that today every individual use internet so this help in attract more customers towards company's product. Internet is the one which help buyers in identify and examine the products which they individual want to buy. Unicorn Grocery a small grocery store based in United Kingdom is taken in this report for study. Main motive of entity is to increase its market share for generate more number of profits.
Background of research
Internet is one of the most popular source which is use by every enterprise in order to market its product as this help entity in achieve its sales target. This is very useful tool for the firms that operate on small level as with this they can expand their activities. Various type of products are offer by Unicorn Grocery to satisfy the needs of customers. Manager do various efforts to hire skilled candidates so they can perform their job roles and entity can better satisfy the needs of its customers. Proper training should be offer to employees to so they can use internet and various tools in effective manner. One of the main benefit of use internet is that it support in increase awareness of product among large number of customers. With help of internet entity can communicate with its target customers in effective manner.
Research Significance
This part of research support investigator in define the actual purpose of carry out research. Under this researcher do various efforts to make the audience aware about worth of study. Mainly research is done to study a issue or to find effective solution of research problem. Large number of data is gathered and analysed by researcher which help in understand the research topic (Ip, Leung and Law, 2011). This research is related with the importance of use various internet tools for the purpose of marketing and enhance organisational value. Most popular internet tools use by entity are mobile application, social media, online sites etc. which are use by firms for promote their products in market.
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Research aim
This aspect of research highlight the main topic which is examine by researcher. Main aim of this research is “To examine importance of various INTERNET tools for enhance organizational value.” A case study on Unicorn Grocery.
Research objectives
This is also known as one of the most significant and important part of every research. This reveal the goals that are determine by researcher before carry out research. Objectives related with this research are as follows:
- To ascertain the significance of Internet tools for enhance organisational value.
- To determine the major tools that can be utilise by Unicorn Grocery to market its products.
- To identify the major ways through which Unicorn Grocery can expand its business activities with help of internet.
Research Questions
This aspect reveal the questions, research is carry out by researcher to get the answer of these questions. Questions related with this research are as follows:
- What is the significance of Internet tools for enhance organisational value?
- What are the major tools that can be utilise by Unicorn Grocery to market its products?
- What are the major ways through which Unicorn Grocery can expand its business activities with help of internet?
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